Marketing Essay examples

3536 Words Feb 21st, 2014 15 Pages
A study on perception of soft drinks and fast foods advertisements and its impact on youth lifestyle and eating habits

Today it is a matter of great pride to see that India as a nation stands with a population of 1,166,079,217 (July 2009) and out of which two-third of the population lies below 35 years of age. India is considered as one of the youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian
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** Dean, Faculty Of Business Management, Research Scholar, Integral University, Lucknow.

Ethics play a major role in every trade. Without a set of ethical principles in place chaos would reign supreme and social order would crumble. Likewise, advertising Professionals have to adhere to a standard set of practices that would ensure their survival in the industry and maintain a level of credibility with the consumers and the industries in general , as the advertising agencies act in proxy of their clients. Like everything else in the advertising industry, ethics is a way for companies to create the image that they have corporate responsibility, and a benchmark for government and other groups to criticize the type of advertisements that are produced. The question of ethics arises in advertising also because every business carries a responsibility towards society. India is considered and known across the globe for its rich culture and high ethics and moral values. But Advertising today is a business and in no way we can allow a business to make profit at the cost of our cultural, ethics and values. Is ethics present in commercials of soft drink and fast food advertisement today? The WHO has reported the rising incidence of obesity and chronic diseases such as cardiovascular disease, cancer, osteoporosis, dental carries and diabetes among those who consume more of fast foods and soft drinks. They have proved that there is a link between many of these

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