Marketing Essay

3429 Words Jul 23rd, 2015 14 Pages
A SUMMER INTERNSHIP PROJECT REPORT ON
ANALYSIS OF PRODUCT DEVELOPMENT AND
CUSTOMER FEED BACK
BY
GUJARAT MILKMARKETING FEDERATION LIMITED

SUBMITTED TO

BY
ROHIT.B.PATHAK
ROLL NO-11-E35

This report is submitted to the University / Institute in partial fulfillment of the requirement for the curriculumas prescribed by the University of Mumbai.

Table of Contents TOPIC | PAGE NO | Executive Summary. | 6 | Industry Profile. | 7 | Company Profile. | 12 | Products. | 13 | Amul Pro Description. | 21 | Research Methodology. | 25 | Questionaire. | 30 | Comparison With Bournvita. | 31 | Findings. | 33 | Conclusion. | 34 |

DECLARATION

I hereby declare that all the work presented in the summer internship
…show more content…
So after the whole promotion and marketing of the product…we have taken the sample size of 50 retailers retailers wand wanted to know the feed back which we are getting for our product.

INDUSTRY PROFILE

FOOD INDUSTRY
The food industry is the complex, global collective of diverse businesses that togethersupply much of the food energy consumed by the world population. Only subsistencefarmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry. The food industry includes:
Regulation: local, regional, national and international rules and regulations forfood production and sale, including food quality and food safety, and industrylobbying activities.

Education: Academic, vocational, consultancy.

Research and development: food technology.

Financial services:insurance, credit.

Manufacturing: agrichemicals, seed, farm machinery and supplies, agriculturalconstruction, etc.

Agriculture: raising of crops and livestock, seafood.

Food processing: preparation of fresh products for market, manufacture of prepared food products.

Marketing: promotion of generic products (e.g. milk board), new products, publicopinion, through advertising, packaging, public relations, etc.
Wholesale and distribution: warehousing, transportation, logistics.

Retail: supermarket chains and

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