ANALYSIS OF PRODUCT DEVELOPMENT AND
CUSTOMER FEED BACK
GUJARAT MILKMARKETING FEDERATION LIMITED
This report is submitted to the University / Institute in partial fulfillment of the requirement for the curriculumas prescribed by the University of Mumbai.
Table of Contents TOPIC | PAGE NO | Executive Summary. | 6 | Industry Profile. | 7 | Company Profile. | 12 | Products. | 13 | Amul Pro Description. | 21 | Research Methodology. | 25 | Questionaire. | 30 | Comparison With Bournvita. | 31 | Findings. | 33 | Conclusion. | 34 |
I hereby declare that all the work presented in the summer internship …show more content…
The food industry is the complex, global collective of diverse businesses that togethersupply much of the food energy consumed by the world population. Only subsistencefarmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry. The food industry includes:
Regulation: local, regional, national and international rules and regulations forfood production and sale, including food quality and food safety, and industrylobbying activities.
Education: Academic, vocational, consultancy.
Research and development: food technology.
Financial services:insurance, credit.
Manufacturing: agrichemicals, seed, farm machinery and supplies, agriculturalconstruction, etc.
Agriculture: raising of crops and livestock, seafood.
Food processing: preparation of fresh products for market, manufacture of prepared food products.
Marketing: promotion of generic products (e.g. milk board), new products, publicopinion, through advertising, packaging, public relations, etc.
Wholesale and distribution: warehousing, transportation, logistics.
Retail: supermarket chains and