Marketing : The Actionable Marketing Guide Essay

1607 Words Nov 8th, 2015 null Page
According to Heidi Cohen of the actionable marketing guide, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is a crucial addition to the everyday world. Without marketing many of the world’s most prosperous companies would not be. Marketing can continuously be dissected, because it holds various sections. There are multiple marketing strategies. Inside wide range of strategies there are a few that stand out, and they are, cause marketing, viral marketing, seasonal marketing, niche marketing, and social media marketing strategies.
Cause marketing is the interaction between a non-profit and a for-profit corporation for a strengthening in both companies for a mutual purpose (Nonprofit). When a for-profit company and a non-profit combine, it is to help both prosper. Nowadays if a business does not have a cause, consumers might neglect that business for a competitor (Gordon). “The number of consumers who say they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87 percent” (Gordon). In interpreting research, it is evident that the for-profit may gain money for itself, while gaining money for the non-profit. This is like a big corporation teaming up with a charity. The corporation may get members to donate to the charity, or the corporation may include a…

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