Introduction
The purpose of this exercise is to undertake a case study, describing the range of marketing techniques available to organisations. The case study has focused on two contrasting organisations in the private sector (Nike) and one in the public sector (Manchester College) to undertake the evaluation.
Private Sector: Nike
The main aim of businesses such a Nike in the private sector is by making a profit to survive. Nike is a multination corporation founded in 1964 which sells sportswear. By increasing sales of products over competitors, via the provision of quality products or reducing prices of a product or offering rewards for using their business they are likely to increase their market share. As an example to get repeat purchases Nike will have to supply a reliable product of good quality such as the ‘Air Max shoe’. These products created by Nike need to be off good quality so that people keep buying new or existing products.
Public Sector: Manchester College
The main aims of the public sector such as Manchester College which opened in 2008 is not to make a profit as it is a non-profit organization because of this the objectives are different to the private sectors such as Nike. There objectives can range from efficiency, quality and philosophical targets. Manchester College being in the public sector means it is funded …show more content…
Nike have utilised brand building well because they have built a brand which can be recognised without the need of writing. All they need to do is look at a small ‘Nikey swoosh’ and you would realise which brand has made that certain product. This is effective as it allows people all over the world to differentiate brands from one another and allows people to know that they are receiving good quality when they buy a Nike
The purpose of this exercise is to undertake a case study, describing the range of marketing techniques available to organisations. The case study has focused on two contrasting organisations in the private sector (Nike) and one in the public sector (Manchester College) to undertake the evaluation.
Private Sector: Nike
The main aim of businesses such a Nike in the private sector is by making a profit to survive. Nike is a multination corporation founded in 1964 which sells sportswear. By increasing sales of products over competitors, via the provision of quality products or reducing prices of a product or offering rewards for using their business they are likely to increase their market share. As an example to get repeat purchases Nike will have to supply a reliable product of good quality such as the ‘Air Max shoe’. These products created by Nike need to be off good quality so that people keep buying new or existing products.
Public Sector: Manchester College
The main aims of the public sector such as Manchester College which opened in 2008 is not to make a profit as it is a non-profit organization because of this the objectives are different to the private sectors such as Nike. There objectives can range from efficiency, quality and philosophical targets. Manchester College being in the public sector means it is funded …show more content…
Nike have utilised brand building well because they have built a brand which can be recognised without the need of writing. All they need to do is look at a small ‘Nikey swoosh’ and you would realise which brand has made that certain product. This is effective as it allows people all over the world to differentiate brands from one another and allows people to know that they are receiving good quality when they buy a Nike