Deaf Dumb Dad Rhetorical Analysis

Have you ever been emotionally invested in an ad? Does the ad make you feel a connection with the brand? Emotions are the reason why consumers purchase products. Whether it is name brand or generic and store brand, we still feel the need to purchase the products after analyzing the ingredients and price. Most individuals believe that the choices they make is out of rational analysis. They view the ones that are most available according to certain situation. Regardless of rational thinking, in reality, emotions make the biggest impact in our decisions. They determine what we really want instead of what we think want. Advertisers shifts to different marketing tactics to bring in more consumers. Funny and catchy advertisements appeal more …show more content…
An unknown student wrote “Deaf Dumb Dad” on the chalkboard. Upset and angry, she erases the words and confronts her bully. The scene then transitions to her hanging out with an older guy that looks mischievous. Her father becomes angry at her for coming home late. She screams back and walk away saying I want a father to understand me. Due to the bullying, the protagonist starts skipping school. Her father becomes agitated knowing that she is skipping school. She hangs out random places then hangs out with the older guy again. She vents out her frustration of her dad. She starts contemplating on whether or not she should take her on …show more content…
By constantly deliver the intended product, the consumer will develop a trust and buy more from the seller in the future. If there is no bond, the consumer will lose interest and look for other products. Advertisements, like Silence of Love, can help form an emotional bond between the customer and the product. Since it has more meaningful content, consumers are more likely to engage on purchasing the product and recommending it to other people. It is important that these kinds of brands make a connection with the