Marketing Structure Of Cadbury

793 Words 4 Pages
Introduction
How Cadbury started? Cadbury Company established by a man named John Cadbury. He made and sold drinking chocolate using only a pestle and mortar in 1824 at 93 Bull Street, Birmingham, United Kingdom. In 1831, his brother named Benjamin helped him to change the shop to a Cadbury factory. This development continued by two John’s sons, Richard and George. In 1905, Cadbury has launched a product, Cadbury Dairy Milk. The main ingredients were fresh milk from the British Isle and Fairtrade cocoa beans. Cadbury Dairy milk has changed their wrapper from a pale mauve with red script ‘parcel wrap’ changed to purple and gold in 1920. The next year, Cadbury script logo was made. The logo based on the signature of William Cadbury (grandson
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On the 2nd of February 2010, Kraft Foods takeover Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft Foods Inc. also renamed to Mondelez International in 2012. Now, Cadbury is the second largest company in the world confectionary industry. The Cadbury’s head quarter is in the Uxbridge Business Park in Uxbridge, London Borough of Hillingtion, England. Market scale of Cadbury is very large (United Kingdom, Ireland, United States, Australia, New Zealand, Canada, India, Malta and Malaysia). Example of Cadbury’s products are Cadbury Egg, Cadbury Dairy Milk chocolate, Flake, Wispa, Twirl and Eclairs chocolates and Cadbury Bourneville drinking chocolate. In 2014, Cadbury Dairy Milk chocolates products was the most top position in the chart with value sales £490,978,872 and volume sales 51,934933 …show more content…
'JIHAD' DECLARED AGAINST CADBURY: WHAT SHOULD THE BRAND DO? | PR WEEK
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PORK DNA FOUND IN CADBURY CHOCOLATE
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THE HISTORY OF CHOCOLATE
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BBC NEWS - CADBURY AGREES KRAFT TAKEOVER BID
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