In this new Internet market, small businesses are no longer forced to rely on basic blog entries in order to advertise their content. If you're out of ideas, consider following in the footsteps of popular media companies and consumer brands. For your reading pleasure, we've made a list of some of the most popular marketing strategies these days:
1. SnapChat
As of a couple months ago, SnapChat has become the third most popular social app in the 18-34 demographic. Think about it - this unassuming looking app is now more popular than Twitter! One of the biggest reasons behind this phenomenon is how intuitive the service is; users can take pictures or record videos (otherwise known as "Snaps") and send them to other people while setting a time limit of 1-10 seconds after which the Snaps get deleted. When it comes to strategies for using this service, SnapChat works much like the other social networks: use it for sharing useful information and sales, holiday wishes and amusing content. If you want to get creative, you can ask your followers to send you pictures and videos as part of a contest. …show more content…
Podcasts
Recent studies have shown that the right audio content can go viral very fast. Out of four most popular types of this kind of content, the "Storyteller" category is an excellent fit for boosting your marketing strategy. This technique is about people relating their first-hand experiences with their audience. For example, the comic backstory of a woman who used to be the voice of the Washington metro got 4,300 listens in a very short amount of time. If you don't feel like this is the right avenue of approach, you can also go with two other popular categories: snappy reviews and audio explainers.
3. DIY
1. SnapChat
As of a couple months ago, SnapChat has become the third most popular social app in the 18-34 demographic. Think about it - this unassuming looking app is now more popular than Twitter! One of the biggest reasons behind this phenomenon is how intuitive the service is; users can take pictures or record videos (otherwise known as "Snaps") and send them to other people while setting a time limit of 1-10 seconds after which the Snaps get deleted. When it comes to strategies for using this service, SnapChat works much like the other social networks: use it for sharing useful information and sales, holiday wishes and amusing content. If you want to get creative, you can ask your followers to send you pictures and videos as part of a contest. …show more content…
Podcasts
Recent studies have shown that the right audio content can go viral very fast. Out of four most popular types of this kind of content, the "Storyteller" category is an excellent fit for boosting your marketing strategy. This technique is about people relating their first-hand experiences with their audience. For example, the comic backstory of a woman who used to be the voice of the Washington metro got 4,300 listens in a very short amount of time. If you don't feel like this is the right avenue of approach, you can also go with two other popular categories: snappy reviews and audio explainers.
3. DIY