Essay about Marketing Strategy : Relationship Management

1258 Words Oct 28th, 2015 null Page
Nearly 15 years working across international hotel locations and delivering outstanding services to significantly enhance revenue management, EBITDA contribution, improve competitiveness and to build a more sustainable business model. Adept at analysing large amounts of data, drawing conclusions, and creating recommendations and strategies for use at Board level. Expert in distribution channel management, Hotel PMS/CRS, and revenue management systems. Outstanding communication and relationship management skills. Skilled leader and manager of staff and divisions.

• Revenue Management Strategies • Marketing Strategy & Planning • Pricing & Marketing Mix
• Budgeting & Forecasting • Performance Turnarounds • RevPar Growth
• Detailed P&L Reporting • Market Trends & Analysis • Revenue Management Tools
• Competitor Market Reviews • Relationship Management • E-Commerce Strategies
• Quantitative/Qualitative Research • Staff Management • Systems Deployments

Lifted revenue yield and EBITDA contribution across a vast network of 200+ hotels with €250M revenue for the French province region within the Louvre Hotels Group portfolio.

Implemented financial recovery strategies that would see upwards of 20+ hotels which had declining results (up to -15% of revenue versus previous year), successfully reversing trend to +1% in less than 12 months.

Returned 8% RevPar increase as Cluster Revenue Manager, and coordinated a pilot project with a portfolio of 14 Première Class hotels (1 star)…

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