Essay about Marketing Strategy : Relationship Management
• Revenue Management Strategies • Marketing Strategy & Planning • Pricing & Marketing Mix
• Budgeting & Forecasting • Performance Turnarounds • RevPar Growth
• Detailed P&L Reporting • Market Trends & Analysis • Revenue Management Tools
• Competitor Market Reviews • Relationship Management • E-Commerce Strategies
• Quantitative/Qualitative Research • Staff Management • Systems Deployments
Lifted revenue yield and EBITDA contribution across a vast network of 200+ hotels with €250M revenue for the French province region within the Louvre Hotels Group portfolio.
Implemented financial recovery strategies that would see upwards of 20+ hotels which had declining results (up to -15% of revenue versus previous year), successfully reversing trend to +1% in less than 12 months.
Returned 8% RevPar increase as Cluster Revenue Manager, and coordinated a pilot project with a portfolio of 14 Première Class hotels (1 star)…