Essay on Marketing Strategy : Products And Services

1260 Words Oct 28th, 2015 6 Pages
Marketing Strategy: Products Products and services are the purpose of having a company. In order to have customers and businesses, there must be a need of exchange of products and services. According to Southern New Hampshire University (2015), “The product offering, which is the heart of any organization’s marketing program, is always the launching point in the creation of the marketing mix” (p. 1). A product or service is what attract customers to satisfy their needs, wants and lifestyles. However, companies must research and determine customers’ preferences, tendencies and expectations in order to design and develop products or services that can bring value to the target market. According to According to Southern New Hampshire University (2015), “…This offering is the basis on which an organization builds a sustainable and ongoing profitable customer relationship” (p. 1). This paper describes the new service that I would like to offer in my facility from a customer perspective rather than a business perspective by describing the features and benefits of this service. Also, this paper determines the classification of this service, a branding strategy and band equity.
Customer Perspective Customers usually buy to satisfy their needs, wants or simply to find a solution to their problems. By offering the new clay massage therapy, customers will have another way of improving their health and wellness. Many customers find our spa services as one solution of their postural…

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