Marketing Strategy Of Volvo Cars

Great Essays
Table of content
N Title page
1 Introduction ……. …………………………………….. 3
2 product………………………………………………….. 3
3 price ……………………………………………………. 4
4 place ……………………………………………………. 4
5 promotion ………………………………………………. 5
6 physical Evidence ………………………………………. 5
7 Process ………………………………………………….. 7
8 People……………………………………………………. 7
9 Conclusion ………………………………………………. 8
10 Recommendation…………………………………………. 8
…show more content…
With roughly 2,300 nearby merchants from around 100 national deals organizations around the world, Volvo Cars' biggest markets are the United States, Sweden, China and Belgium. In 2011, Volvo Cars sold 449,255 autos internationally, an expansion of 20.3% contrasted with 2010. In its nation of origin, Sweden, Volvo holds the main place as far as deals with more than 71,000 units sold in 2015. Volvo cars have unique design and its made for all levels of community. Volvo autos have for some time been showcased and focused on their noteworthy notoriety for robustness and unwavering quality. Before solid government security control Volvo had been at the cutting edge of wellbeing …show more content…
The prices are suitable for all financial situations. Volvo cars are made in different standards and abilities so each one can serve a specific level of community. Luxury car with high abilities are made for rich people. Other cars with lower standards are made for non-rich people. Nick Connor, Managing Director of Volvo Car UK, commented on the sales performance by saying: “2015 was a perfect year for Volvo. With the highest sales here in the UK for twenty years and the highest sales worldwide ever, Volvo is a brand that is going places. And with other technologically advanced, luxurious and distinctive models on the horizon, we’re sure that these record-breaking figures will continue into 2016 and beyond.” That’s why many people choose to use Volvo cars enjoying their performance and good

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