Introduction about TESCO:
TESCO is a multinational grocery and retailer company with headquarters in Hertfordshire England. Tesco was founded in 1919 by Jack Cohen. JACK COHEN started his business as a market stalls. TESCO name was first appeared in 1924 when the Cohen purchased the shipment of tea from T.E STOCKWELL and combined those with initial with first two letters of his surname. The first store was opened in 1931 in England and it became very famous as people like his idea of selling groceries by self service and by 1939 COHEN had over 100 stores all over the country. TESCO has diversified geographically as it has retailing of books, electronics, furniture, toys and software. Store have the data of its customers and provide them all …show more content…
Think in terms of strategy and competitive advantage.
Customize coupon and promotion: Customize coupon means the coupons for specific customs regarding their frequent purchase in the stores it helps Tesco to gather information which each customer buys and then they allow 3 coupons in one month for the customers based on their shopping which attracts them more frequently to shop in the Tesco stores. Tesco also send coupons on the new products which they have in stores for the customers to try which they have in stores and they gave discount on it so it is easy for the customers to experience new products and it also boosts their sales as well.
Promotions:
Tesco have some special promotions for the members of the Club card they give special packages and offers to the members as according to the months. For example: In the end of year like Christmas they give promotions on the products to the Card members and coupons as well which they can use for the next time shopping. These promotions influence the customers more and more which gives a lot of sales for the TESCO and number of card members are almost the same aa the number of customers.
Cross …show more content…
There are some advantages of Club card program which may lead to the expansion of stores and enhance the sales but there are some disadvantages as well which hits the company and business in long run. Some of them are
Cheapening of brand value:
Although all the customers need to bargain before buying some products which makes them feel like they have a product in less market value than other and it satisfy themselves, for this Tesco have a Club card program which gives you more discount and less value of the product. This less value of product may increase the returning of good and customers won’t realize as a good product because of bargain. Tesco need to avoid this sense of cheap products to the customer. They should to make it feel like they are buying a good product in cheap price not a cheap product which means not good quality. This club card makes it feels like products quality is also cheap like price which is not a good sign for the company
Customer
TESCO is a multinational grocery and retailer company with headquarters in Hertfordshire England. Tesco was founded in 1919 by Jack Cohen. JACK COHEN started his business as a market stalls. TESCO name was first appeared in 1924 when the Cohen purchased the shipment of tea from T.E STOCKWELL and combined those with initial with first two letters of his surname. The first store was opened in 1931 in England and it became very famous as people like his idea of selling groceries by self service and by 1939 COHEN had over 100 stores all over the country. TESCO has diversified geographically as it has retailing of books, electronics, furniture, toys and software. Store have the data of its customers and provide them all …show more content…
Think in terms of strategy and competitive advantage.
Customize coupon and promotion: Customize coupon means the coupons for specific customs regarding their frequent purchase in the stores it helps Tesco to gather information which each customer buys and then they allow 3 coupons in one month for the customers based on their shopping which attracts them more frequently to shop in the Tesco stores. Tesco also send coupons on the new products which they have in stores for the customers to try which they have in stores and they gave discount on it so it is easy for the customers to experience new products and it also boosts their sales as well.
Promotions:
Tesco have some special promotions for the members of the Club card they give special packages and offers to the members as according to the months. For example: In the end of year like Christmas they give promotions on the products to the Card members and coupons as well which they can use for the next time shopping. These promotions influence the customers more and more which gives a lot of sales for the TESCO and number of card members are almost the same aa the number of customers.
Cross …show more content…
There are some advantages of Club card program which may lead to the expansion of stores and enhance the sales but there are some disadvantages as well which hits the company and business in long run. Some of them are
Cheapening of brand value:
Although all the customers need to bargain before buying some products which makes them feel like they have a product in less market value than other and it satisfy themselves, for this Tesco have a Club card program which gives you more discount and less value of the product. This less value of product may increase the returning of good and customers won’t realize as a good product because of bargain. Tesco need to avoid this sense of cheap products to the customer. They should to make it feel like they are buying a good product in cheap price not a cheap product which means not good quality. This club card makes it feels like products quality is also cheap like price which is not a good sign for the company
Customer