2312HSL: Sport Information
Social Media Strategy
Name: Abz Odeh
Student Number:
Date: 7/102016 (Extension provided)
Word Count: 1000 words
Part 1: Introduction
Part 2: Social Media Goals
Increase brand awareness on our Facebook and twitter by 25% page by posting regular content and up to date live actions as it happens on the field.
Increase Instagram followers on official page by 50% within three months by circulating more visually images that appeal to our target market.
Increase YouTube subscribers by 10k within three months by engaging through existing supporters with unique video content that they won’t see anywhere else.
Part 3: Target Market
Manchester South current target market is mostly male supporters and families with children. It represents a younger generation, specifically athletic kids between 7 and 15 and adults from 19 - 29, however football has historically risen from the past-time of the mature audience, specifically adults aged 30 to late 50’s who will also be targeted. These people like to be active and play sports for fun or professionally, they also enjoy watching the game with their mates or family. They might not be experts at the sports they engage in, but they enjoy themselves outdoors.
These …show more content…
The Manchester South YouTube channel will provide an interesting range of content that helps provide an exclusive insight into the players. This will include interviews with the players that’s focus on a variety of subjects from football, to music taste to favourite games, that gives fans an insight into the players. Other content including training videos, and tunnel exclusives offer fans behind the scenes action they otherwise would not see. This will be enjoyed more from our younger
Social Media Strategy
Name: Abz Odeh
Student Number:
Date: 7/102016 (Extension provided)
Word Count: 1000 words
Part 1: Introduction
Part 2: Social Media Goals
Increase brand awareness on our Facebook and twitter by 25% page by posting regular content and up to date live actions as it happens on the field.
Increase Instagram followers on official page by 50% within three months by circulating more visually images that appeal to our target market.
Increase YouTube subscribers by 10k within three months by engaging through existing supporters with unique video content that they won’t see anywhere else.
Part 3: Target Market
Manchester South current target market is mostly male supporters and families with children. It represents a younger generation, specifically athletic kids between 7 and 15 and adults from 19 - 29, however football has historically risen from the past-time of the mature audience, specifically adults aged 30 to late 50’s who will also be targeted. These people like to be active and play sports for fun or professionally, they also enjoy watching the game with their mates or family. They might not be experts at the sports they engage in, but they enjoy themselves outdoors.
These …show more content…
The Manchester South YouTube channel will provide an interesting range of content that helps provide an exclusive insight into the players. This will include interviews with the players that’s focus on a variety of subjects from football, to music taste to favourite games, that gives fans an insight into the players. Other content including training videos, and tunnel exclusives offer fans behind the scenes action they otherwise would not see. This will be enjoyed more from our younger