COMPANY DESCRIPTION Defender Inc. was founded in 2014 on the basis of providing products and services to mobile phone users that go above and beyond expectations. Defender Inc. is still a young organization but it has been growing rapidly with its exceptional customer service and through its continually adapting product lines. The world of electronics is constantly changing and requires an organization that can be proactive in its services. After launching initial social media campaigns, Defender Inc. has quickly gained popularity and recognition. Defender Inc. carries several styles of phone cases, transportable chargers, selfie sticks, decorative covers, and mobile phone repair services. The newest addition to the Defender Inc. product line is a combination of already popular products that will soon attract the attention of social media users everywhere. The Defender Stick is a three-fold
…show more content…
is a young company that currently staffs 6 coordinating head salesman overseeing the regional sales who are also representative of the salesmen located at the customer service center. Manufacturing staffs one factory in St. Louis and has near future plans to open a second production facility on the west coast. Three chairmen head the organization and make large scale decisions with the help of the chosen accounting and marketing departments. The structure is still very fluid and being more defined as more staff is brought in with the new global expansion phase. Materials are all ordered in bulk on a fixed quantity system in order to continually fill enough for demand, or confirm wait times with customers. Defender Inc. also incorporates a very specific marketing strategy that targets social media users. This requires a team dedicated to advertising and marketing to a more modern and technologically advanced audience. Defender Inc. staffs a team of 10 marketing strategists who analyze trends and run social media websites on behalf of the organization as a
is a young company that currently staffs 6 coordinating head salesman overseeing the regional sales who are also representative of the salesmen located at the customer service center. Manufacturing staffs one factory in St. Louis and has near future plans to open a second production facility on the west coast. Three chairmen head the organization and make large scale decisions with the help of the chosen accounting and marketing departments. The structure is still very fluid and being more defined as more staff is brought in with the new global expansion phase. Materials are all ordered in bulk on a fixed quantity system in order to continually fill enough for demand, or confirm wait times with customers. Defender Inc. also incorporates a very specific marketing strategy that targets social media users. This requires a team dedicated to advertising and marketing to a more modern and technologically advanced audience. Defender Inc. staffs a team of 10 marketing strategists who analyze trends and run social media websites on behalf of the organization as a