Marketing
Goals and Strategies
These steps are led to marketing strategies;
• In 2 years, Chargee will become the most popular phone charger kiosk.
• Every customer can reach Chargee easily.
• 85% customer satisfaction is planned by doing short surveys.
4P’s of Marketing
For a successful distribution of Chargee, it is important to adapt the appropriate marketing strategy according to customer’s desire. One of these marketing strategies is the marketing mix (the four Ps of marketing), which is adapted accordingly to Chargee.
Product / Service
As mentioned before, the product is named Chargee. It is a cell phone charging kiosk with secured lockers. Chargee is aimed to provide fast and secured charge that customers can find the right chargers …show more content…
After the payment, one of the lockers (boxes) is ready for charging. Every locker size is the same with each other. That way, every electronic devices can fit in all boxes. Later on, customers could see the light inside the locker could change from green to red. Red light means this locker is occupied.
Chargee is designed to customers’ satisfaction. It has separated lockers and easy payment method. It also has a LED screen that sponsors of Chargee could advertise their products or services. Additionally, a short survey could be done to improve the service that Chargee is ensured. The most important feature that set Chargee apart from its competitors, Chargee is provided free Wi-Fi about an hour for each customer after …show more content…
The core of this area is formed from the points:
1. Building high-quality identity:
The brand name is one of the most important criteria for many customers, especially in the high-price segment. As the battery life is becoming shorter, the product, cell phone charging kiosk, is increasingly needed. Because of this demand, customers pay significantly higher prices, even if the quality / performance is therefore not much better.
2. #1 service that everybody wants:
Chargee could break its competitors down with having high-quality identity. Competitors are not known much because they are not good at advertising. For this reason, with a clever idea of advertising, Chargee could be, first Germany's and then Europe's number one product.
Advertising
• Video screen in public transportations;
This is the most efficient and the most reachable advertising type for Chargee’s customers. When people are traveling with buses, trains etc., they are always looking for pastime activities. If the advertisement is effectively done, then the customers are interested in. Also, when they arrive at one the bus/train station, they are likely to encounter the
Goals and Strategies
These steps are led to marketing strategies;
• In 2 years, Chargee will become the most popular phone charger kiosk.
• Every customer can reach Chargee easily.
• 85% customer satisfaction is planned by doing short surveys.
4P’s of Marketing
For a successful distribution of Chargee, it is important to adapt the appropriate marketing strategy according to customer’s desire. One of these marketing strategies is the marketing mix (the four Ps of marketing), which is adapted accordingly to Chargee.
Product / Service
As mentioned before, the product is named Chargee. It is a cell phone charging kiosk with secured lockers. Chargee is aimed to provide fast and secured charge that customers can find the right chargers …show more content…
After the payment, one of the lockers (boxes) is ready for charging. Every locker size is the same with each other. That way, every electronic devices can fit in all boxes. Later on, customers could see the light inside the locker could change from green to red. Red light means this locker is occupied.
Chargee is designed to customers’ satisfaction. It has separated lockers and easy payment method. It also has a LED screen that sponsors of Chargee could advertise their products or services. Additionally, a short survey could be done to improve the service that Chargee is ensured. The most important feature that set Chargee apart from its competitors, Chargee is provided free Wi-Fi about an hour for each customer after …show more content…
The core of this area is formed from the points:
1. Building high-quality identity:
The brand name is one of the most important criteria for many customers, especially in the high-price segment. As the battery life is becoming shorter, the product, cell phone charging kiosk, is increasingly needed. Because of this demand, customers pay significantly higher prices, even if the quality / performance is therefore not much better.
2. #1 service that everybody wants:
Chargee could break its competitors down with having high-quality identity. Competitors are not known much because they are not good at advertising. For this reason, with a clever idea of advertising, Chargee could be, first Germany's and then Europe's number one product.
Advertising
• Video screen in public transportations;
This is the most efficient and the most reachable advertising type for Chargee’s customers. When people are traveling with buses, trains etc., they are always looking for pastime activities. If the advertisement is effectively done, then the customers are interested in. Also, when they arrive at one the bus/train station, they are likely to encounter the