Marketing Strategy Of Chargee

Good Essays
Marketing
Goals and Strategies
These steps are led to marketing strategies;
• In 2 years, Chargee will become the most popular phone charger kiosk.
• Every customer can reach Chargee easily.
• 85% customer satisfaction is planned by doing short surveys.

4P’s of Marketing
For a successful distribution of Chargee, it is important to adapt the appropriate marketing strategy according to customer’s desire. One of these marketing strategies is the marketing mix (the four Ps of marketing), which is adapted accordingly to Chargee.

Product / Service

As mentioned before, the product is named Chargee. It is a cell phone charging kiosk with secured lockers. Chargee is aimed to provide fast and secured charge that customers can find the right chargers
…show more content…
After the payment, one of the lockers (boxes) is ready for charging. Every locker size is the same with each other. That way, every electronic devices can fit in all boxes. Later on, customers could see the light inside the locker could change from green to red. Red light means this locker is occupied.

Chargee is designed to customers’ satisfaction. It has separated lockers and easy payment method. It also has a LED screen that sponsors of Chargee could advertise their products or services. Additionally, a short survey could be done to improve the service that Chargee is ensured. The most important feature that set Chargee apart from its competitors, Chargee is provided free Wi-Fi about an hour for each customer after
…show more content…
The core of this area is formed from the points:

1. Building high-quality identity:
The brand name is one of the most important criteria for many customers, especially in the high-price segment. As the battery life is becoming shorter, the product, cell phone charging kiosk, is increasingly needed. Because of this demand, customers pay significantly higher prices, even if the quality / performance is therefore not much better.

2. #1 service that everybody wants:
Chargee could break its competitors down with having high-quality identity. Competitors are not known much because they are not good at advertising. For this reason, with a clever idea of advertising, Chargee could be, first Germany's and then Europe's number one product.

Advertising
• Video screen in public transportations;
This is the most efficient and the most reachable advertising type for Chargee’s customers. When people are traveling with buses, trains etc., they are always looking for pastime activities. If the advertisement is effectively done, then the customers are interested in. Also, when they arrive at one the bus/train station, they are likely to encounter the

Related Documents

  • Decent Essays

    ADVANTAGES AND DISADVANTAGES OF E-COMMERCE ADVANTAGES #1: Low Financial Cost One of the benefits of ecommerce is that has a lower startup cost. Physical retail stores have to pay up to thousands to rent one of their store locations. Also, they have several upfront costs such as store sign, designing their store, buying inventory, sales equipment, and more. #2: 24/7 Potential Income One of the advantages of ecommerce is that online stores are always open for business. With your ads, you can attract someone at 11 p.m. or 4 a.m..…

    • 774 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Back in 2010, the energy regulator, Ofgem introduced new rules which made it easier for small businesses to assess how much energy they were using, how much it was costing and – most importantly – how to switch to a cheaper supplier or contract. You can find more about business energy switching with our dedicated guide. But the bottom line is you can save a fortune by being proactive and finding the cheapest energy for your…

    • 1075 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    I. Abstract EBay is the most used online shopping website because there is a wide range of items sold that is not available in a lot of others online shopping store. II. Introduction E-business is a way of making people lives easier to buy things which are not available in their country online and it is also a way for people to earn money. E-business is not an easy task which is why a lot of people fail at it as there are various problems they encounter. One example is how information security and quality of product hinder the development of e-business very much.…

    • 1990 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    The possession of a cell phone comes from many different reasons, such as communication, safety, and technological. This device has many uses to it, whether it is for entertainment purposes or safety reasons. Without cell phones, it would be very hard to complete certain tasks, such as contacting someone, finding direction, or seeking emergency. Cell phones have been known to bring many benefits to this world and made it more effortless for people with their everyday lives and tasks. As stated in the informational essay, Cell Phones, “Cell phones are of great importance to today 's society.…

    • 948 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    So it is clear that although smart phones can be dangerous by causing accidents, affecting people’s health, and affecting people’s safety, smart phones are high in demand for two main reasons. First, it is a main key to communication. But most importantly, two-thirds Americans use a smart phone. In which case smart phones are part of our everyday life. One could even say phones are an addiction.…

    • 775 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Sony Xperia Case Study

    • 996 Words
    • 4 Pages

    After few minutes, your device will be successfully rooted. Advantages and disadvantages of rooting Let’s see the cons and pros of doing the rooting process in Android phone. Advantages: You can remove various bloatware (unwanted apps) that came in-built with your device After rooting, you can customise your device easily You can cleanup the phone internal storage. You will gain option to transfer any application from your internal memory to SD card after rooting their phone. You can install custom ROMs.…

    • 996 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Telco Case Study

    • 1526 Words
    • 7 Pages

    Maxis • Maxis likes to think that its mobile plan and services are value for money. But in the digital world, what matters most to customers is unlimited access to calls and internet data at the most affordable pricing. Telcos who are unable to provide this will see their customers leaving for the competitors who can. This explains why Maxis lost more than a million customers in just a year (2Q2015-1Q2016). New product launches by Maxis however, are likely to be priced closer to its competitors with promises of value, similar if not better than the competitors.…

    • 1526 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Most of the shopping done by customers is on the internet. Customer retention with regards to this should be aiming at improving delivery time. The fact that John Lewis do free delivery is in itself a great way to keep customers who may not have time to go shopping. “There is also demand for more flexible delivery and collection services which fit in with consumer preferences.” (Lewis, 2015). Online shopping should be use to access, use and should provide flexible all around the day in case customers are not at home.…

    • 893 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Consumers appreciate a wide range of products to choose from. The consumers perceive browsing and choosing to be very pleasurable activities. Hence retailers to setup an online presence with their entire product range, apart from their store. ‘Music’ comes out as the overwhelmingly powerful sub-factor in this case, followed by messages and fragrances. Hence, playing upbeat tracks helps attract those who indulge in retail therapy, by instantly making them feel better and at the same time uplifting the experience for the other customers.…

    • 734 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    All you need is to add the consumer email address and it will deliver all you need! Insightly also integrates with Google Apps, Mailchimp, Evernote and much more. The free version allows you to manage 3 people and 2500 records - full version is only $7 pm. o SugarCRM: This is arguably the most popular CRM system and can work for small business. The suite will help manage contacts and uses intelligent analysis to identify prospects and suggest marketing activity.…

    • 725 Words
    • 3 Pages
    Decent Essays