Retail Market Strategy Target Audience
Levi Strauss a leading brand name in the world of jeans who designs and markets jeans,
Casual wear and related accessories for men, women and children under the Levi‟s®,Dockers®,
Signature by Levi Strauss & Co. ™, and Denizen™ brands appears to be on the spectrum of standardization versus adaptation, putting it in a position closer to the globalization polarity, giving them advantage over their competitors. It can be seen that there is a global market jeans and capitalizing, their market maximizes the ability of Levi Strauss to benefit fromeconomies of scale, global uniformity and consistency with the mobile consumer. A global strategic and tactical approach therefore enables Levi Strauss to maximize …show more content…
As an international company the Levis has faced both ups and downs on international marketing. It was the marketing leader in jean apparel market for many years but with the continual increase in the competition they have faced a very competentmarket.Levis has different marketing strategies for many years and because it‟s a global company it adopt various strategies across the globe in many occasions, but they maintain their core values.
Advertising Strategies
Advertising campaigns on local or regional basis with the headquarters inputs and control. In this method the company allows locals to carry out the campaign which take into account the cultural and regional differences among the specific markets. But the central staff of the Levis conducts and controls the inputs of the campaigns. This strategy is not the best for the Levis for many occasions. But for some countries it works. Disadvantage with this method is that the company ends up with vastly different marketing campaign in different …show more content…
One good example for these matters was the failure to create consistency in Levis Latin-American division, the reason behind this is that their advertising campaign was handled by four different agencies. Latin American division consists with Mexico, Argentina, Uruguay, Paraguay, Peru, Colombia and Central America. Since this division serves many countries too many advertising agencies were involved. There is also an advantage with the current method, which is that in different countries they have different influences in Medias in used. Understanding of the media can enhance the creativity of the campaign and the effective advertising strategy could be developed. For the most parts the involvement of headquarters has gone smoothly within localized campaigns. A good example is
Levi Strauss a leading brand name in the world of jeans who designs and markets jeans,
Casual wear and related accessories for men, women and children under the Levi‟s®,Dockers®,
Signature by Levi Strauss & Co. ™, and Denizen™ brands appears to be on the spectrum of standardization versus adaptation, putting it in a position closer to the globalization polarity, giving them advantage over their competitors. It can be seen that there is a global market jeans and capitalizing, their market maximizes the ability of Levi Strauss to benefit fromeconomies of scale, global uniformity and consistency with the mobile consumer. A global strategic and tactical approach therefore enables Levi Strauss to maximize …show more content…
As an international company the Levis has faced both ups and downs on international marketing. It was the marketing leader in jean apparel market for many years but with the continual increase in the competition they have faced a very competentmarket.Levis has different marketing strategies for many years and because it‟s a global company it adopt various strategies across the globe in many occasions, but they maintain their core values.
Advertising Strategies
Advertising campaigns on local or regional basis with the headquarters inputs and control. In this method the company allows locals to carry out the campaign which take into account the cultural and regional differences among the specific markets. But the central staff of the Levis conducts and controls the inputs of the campaigns. This strategy is not the best for the Levis for many occasions. But for some countries it works. Disadvantage with this method is that the company ends up with vastly different marketing campaign in different …show more content…
One good example for these matters was the failure to create consistency in Levis Latin-American division, the reason behind this is that their advertising campaign was handled by four different agencies. Latin American division consists with Mexico, Argentina, Uruguay, Paraguay, Peru, Colombia and Central America. Since this division serves many countries too many advertising agencies were involved. There is also an advantage with the current method, which is that in different countries they have different influences in Medias in used. Understanding of the media can enhance the creativity of the campaign and the effective advertising strategy could be developed. For the most parts the involvement of headquarters has gone smoothly within localized campaigns. A good example is