Marketing Strategy For Target And Develop Strong Relationships With Their Customers

738 Words Oct 7th, 2016 3 Pages
One-to-One Marketing

In order for companies to be able to target and develop strong relationships with their customers, they need to make sure that they are following the one-to-one marketing approach. The process makes sure that companies are giving the customers exactly (for the most part) what they want. If followed correctly, the one-to-one marketing strategy has the ability to give companies the information they need to target their highest value customers.

Companies would want to start by first creating a way to evaluate their efforts. In order to ensure that their products or services are selling and overall successful for the company, real data needs to be used to determine their success. This type of documentation can come from many different sources including sales records, costs, revenue, and customer satisfaction ratings. By evaluating this information, the company should be able to easily determine the initial success of the product or service.

I personally feel like the next step is one of the most important; identifying their customers. To begin with you have to know who your customers are and exactly want if you intend on selling the next number one seller. Companies don’t want to market their services to customer bases that they know are not interested. Additionally, when identifying their customers they want to make sure that they are collecting as much information as possible including what they like or don’t like as well as their buying pattern.…

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