Marketing Strategy
5.1.1 Price Positioning Precise planning to decide coffee prices does not depends on the capacity of a bottle of coffee, the purpose is to understand how the consumers think of what is the most appropriate price for a bottle of coffee, thereby deciding price positioning for coffee products demand data support from customers. Our Survey results show that consumers believe that the price of a bottle of coffee in the choice of the highest rates is between $7-$8, reaching 25.3%; second is that the price of a bottle of coffee in less than $6 is 22.4%; customers who select $4-$5 are between 13.5%. From the survey data we can conclude that consumers believe that the price of a bottle of coffee at a price between $7-$8 are suitable. This Survey data based on consumer demand is an important basis for our Cafe shop and price positioning for the products. Whether our coffee products or other products, the price positioning is based on the acceptance rate from customers towards the pricing of the products. For example, to decide how much for a bottle of coffee, first, you have to …show more content…
5.1.2 Pricing and sales forecast Unit: Canadian Dollar
Product or Service Cost Per Unit Sales Price Similar Products on the Market Retail Price Monthly Sales Average Monthly Sales
Coffee $5 $7.99 $8.99 600 …show more content…
For other customers, we give discount cards and flyers after their dining in the shop. And distribute discount cards in nearby markets, university campuses and other high traffic sites, improve store awareness. Corporate with local students associations to give students a discount every time they come to the coffee shop, and contact with student clubs to held activities such as pet party, cat adoption auction is also beneficial to enhance reputation of our business, which attracts more students and young people to come to the
5.1.1 Price Positioning Precise planning to decide coffee prices does not depends on the capacity of a bottle of coffee, the purpose is to understand how the consumers think of what is the most appropriate price for a bottle of coffee, thereby deciding price positioning for coffee products demand data support from customers. Our Survey results show that consumers believe that the price of a bottle of coffee in the choice of the highest rates is between $7-$8, reaching 25.3%; second is that the price of a bottle of coffee in less than $6 is 22.4%; customers who select $4-$5 are between 13.5%. From the survey data we can conclude that consumers believe that the price of a bottle of coffee at a price between $7-$8 are suitable. This Survey data based on consumer demand is an important basis for our Cafe shop and price positioning for the products. Whether our coffee products or other products, the price positioning is based on the acceptance rate from customers towards the pricing of the products. For example, to decide how much for a bottle of coffee, first, you have to …show more content…
5.1.2 Pricing and sales forecast Unit: Canadian Dollar
Product or Service Cost Per Unit Sales Price Similar Products on the Market Retail Price Monthly Sales Average Monthly Sales
Coffee $5 $7.99 $8.99 600 …show more content…
For other customers, we give discount cards and flyers after their dining in the shop. And distribute discount cards in nearby markets, university campuses and other high traffic sites, improve store awareness. Corporate with local students associations to give students a discount every time they come to the coffee shop, and contact with student clubs to held activities such as pet party, cat adoption auction is also beneficial to enhance reputation of our business, which attracts more students and young people to come to the