The marketing strategy for Class Pass will be tailored towards the company’s unique target market and marketplace. We will have one primary marketing strategy to focused on. The goal of this strategy is to establish a strong present in the market using aggressive advertising, promotion and word of mouth. After Class Pass is launched and establish, we will continue our promotional campaign to expose our brand to other universities and also upcoming target markets.
Among the marketing objectives listed, Class Pass will focus on customer acquisition and gaining market share. We hope to reach our goals in the future by using low prices and effective promotional tactics to build brand awareness among our customer segments. Since Class Pass has …show more content…
Class Pass can emphasize the lower price for the service offered through promotional advertising and allow students to understand that the reason for such cheap price is not due to the lower quality of services they will obtained. We hope to create more transparency for the customers so that they will have more trust towards our brand. The following section illustrates in greater detail each aspect of our marketing strategy to help analyze decisions about our target market, positioning statement, and marketing mix, which all give guidance to achieve our …show more content…
Due to the inability to obtain specific data on the customer segments like The Bare Minimum, The Tweaker, and The New England patriot that we hope to target specifically, Class Pass will be implementing a mass marketing strategy on college students instead. These customer segments differ in their attitudes towards education where some want to well and succeed and others just want to pass. Although their intentions around school may differ slightly, they have a similar goal of trying to achieve a set grade. However, this mass marketing strategy will still focus on college students around the age of 18-30, specifically CSU students for the first semester of operation to establish a concrete presence and financial foundation for future expansions. After the first semester, we will enter other universities in Colorado. While we did hope to target AP courses and community college students, we do think that targeting towards CSU students would be more appropriate since we are more familiar with the market and that universities students have a larger market size. Class Pass will then consider other markets when we have been established in the market and the targeted market had been saturated. Other universities in Colorado will be our next market expansion goal since the target market is rather similar and we understand better on how Colorado education system
Among the marketing objectives listed, Class Pass will focus on customer acquisition and gaining market share. We hope to reach our goals in the future by using low prices and effective promotional tactics to build brand awareness among our customer segments. Since Class Pass has …show more content…
Class Pass can emphasize the lower price for the service offered through promotional advertising and allow students to understand that the reason for such cheap price is not due to the lower quality of services they will obtained. We hope to create more transparency for the customers so that they will have more trust towards our brand. The following section illustrates in greater detail each aspect of our marketing strategy to help analyze decisions about our target market, positioning statement, and marketing mix, which all give guidance to achieve our …show more content…
Due to the inability to obtain specific data on the customer segments like The Bare Minimum, The Tweaker, and The New England patriot that we hope to target specifically, Class Pass will be implementing a mass marketing strategy on college students instead. These customer segments differ in their attitudes towards education where some want to well and succeed and others just want to pass. Although their intentions around school may differ slightly, they have a similar goal of trying to achieve a set grade. However, this mass marketing strategy will still focus on college students around the age of 18-30, specifically CSU students for the first semester of operation to establish a concrete presence and financial foundation for future expansions. After the first semester, we will enter other universities in Colorado. While we did hope to target AP courses and community college students, we do think that targeting towards CSU students would be more appropriate since we are more familiar with the market and that universities students have a larger market size. Class Pass will then consider other markets when we have been established in the market and the targeted market had been saturated. Other universities in Colorado will be our next market expansion goal since the target market is rather similar and we understand better on how Colorado education system