Trinity Kaseke
Marketing
03/02/2016
Bayerische Motoren Werke (BMW) Serving as parent car for companies like Rolls Royce and producing mini cars, BMW a German manufacturer for luxury cars and engines founded in Munich in 1916 has since been recognized as one of the worlds best selling automakers. German manufacturers didn't stop at producing BMW, they have other companies like Mercedes and Audi, but an important factor to consider is that unlike the other two mentioned above BMW can operate on its own whereas Audi and Mercedes are tied to other companies like Volkswagen which means they have to order parts from these businesses in order to cover their savings. Bayerische Motoren Werke has a large customer base which means their marketing …show more content…
Although they have these rules they have faced a few obstacles which ended up in a settlement such as violating the customer ethical code of honesty, paying a $2 million fine and facing an employee lawsuit for being discriminated during recruitment the …show more content…
In my opinion I think BMW should continue improving their current rules and regulations to avoid situations similar to Volkswagen, but maintain their socially responsible practices by maybe giving back to the community although every company's main goal is to make profit. Works
Marketing
03/02/2016
Bayerische Motoren Werke (BMW) Serving as parent car for companies like Rolls Royce and producing mini cars, BMW a German manufacturer for luxury cars and engines founded in Munich in 1916 has since been recognized as one of the worlds best selling automakers. German manufacturers didn't stop at producing BMW, they have other companies like Mercedes and Audi, but an important factor to consider is that unlike the other two mentioned above BMW can operate on its own whereas Audi and Mercedes are tied to other companies like Volkswagen which means they have to order parts from these businesses in order to cover their savings. Bayerische Motoren Werke has a large customer base which means their marketing …show more content…
Although they have these rules they have faced a few obstacles which ended up in a settlement such as violating the customer ethical code of honesty, paying a $2 million fine and facing an employee lawsuit for being discriminated during recruitment the …show more content…
In my opinion I think BMW should continue improving their current rules and regulations to avoid situations similar to Volkswagen, but maintain their socially responsible practices by maybe giving back to the community although every company's main goal is to make profit. Works