Marketing Strategies For The Digital World Essay

831 Words Feb 10th, 2016 4 Pages
As technology continues changing the ways businesses market its products and services, people have expecting to see print marketing strategies fade into the sunset like a cassette player from the 1980s. Here 's to hoping no one is holding their breath until that happens. Based on what is known about the current business environment, there is more than enough room to use print marketing strategies in conjunction with digital marketing tools like the Internet and social media.

How Advertisers Have Kept Print Marketing Relevant
Instead of turning their backs on print marketing, astute advertising people have learned how to use modern technology to make the use of print mediums more efficient and cost effective. One of the primary advantages found with print material when compared to digital marketing techniques is the ability to customize advertising campaigns toward specific target groups. Furthermore, technology has made it infinitely easier to change marketing materials on the fly when a marketing campaign is falling short of expectations. All of these tasks are difficult to accomplish in the digital world because of the simple fact websites and social media pages are designed to reach the masses with the same marketing message with no regard for specific customer wants or needs. They also take time and effort to change.

What Print Marketing Looks Like Today
By integrating technology and reliable print marketing strategies, marketing materials can be created that stand…

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