Marketing Simulations: Patient Engagement Essay

1316 Words Apr 12th, 2016 6 Pages
Marketing Simulations: Patient Engagement
Lauren Phillips, Latonya Miles, Kelli Lee, Daline Castillo, Larry Henson
January 17, 2016

Marketing Simulations: Patient Engagement The goal for this marketing team is to determine how to market the use of the new personal health record system to various age groups of patients within the organization. Through the patient engagement simulation we were able to determine both short and long term goals to help better serve our potential clients, and the steps that were necessary to allow these goals to be achieved. This paper will show how this simulation is relevant to our potential future careers, and the importance of engaging future health care consumers.
In this simulation it
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The relevancy of the simulation to the course was all about marketing to the patients for their participation or engagement in their personal health care.
“People who are actively involved in their health care are the most likely to stay healthy, manage their conditions, and, potentially, have lower health care costs.
Patients without the skills and confidence to manage their own health care incur costs of up to 21percenthigher than patients who are highly engaged in their care. In Aligning Forces for Quality communities, patients are engaged at all levels to improve both their personal health and the health care delivered in their communities.
This information presents key lessons about what’s working to improve the quality and value of health care by engaging patients.
Key Lessons * Programs that encourage collaboration among patients can help teach them to better manage their own health. * Although doctors may be reluctant to make their practices transparent, involving patients in quality improvement efforts can generate valuable insights and better processes. * Engaging patients to influence health care systems or policy takes both time and resources, but is critical for true culture change.” (Foundation, 2014)
“The landscape of health care continues to change. It is transitioning from business-to-business model to a business-to-consumer model, which means that the consumer has more control over their

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