Marketing: Simply Scrumptious Smoothies Marketing Strategy

829 Words 4 Pages
Simply Scrumptious Smoothies Time to make a change. Time to give your body the nutrition it deserves. Time to step into Simply Scrumptious Smoothies. Our mission is to provide high quality healthy, refreshing and tasty fruit and vegetable smoothies to health conscious consumers looking for convenient fast-food alternative. We will explore Simply Scrumptious Smoothies marketing strategy, which is built on the 7 principles(7Ps) of marketing. The art of marketing is the ongoing exchange communicating with consumers by educating, informing and building a relationship over time. In this paper I will explore Simply Scrumptious Smoothies marketing strategy using The Chartered Institute of Marketing summary of the 7Ps of marketing: product, price, …show more content…
Simply Scrumptious Smoothies will position its business locations among the unhealthy fast-food industries, attracting the healthy conscious consumer to visit Simply Scrumptious Smoothies. A successful location will require promoting Simply Scrumptious Smoothies products. As The Chartered Institute of Marketing (2009) emphasized “promotion is the way a company communicates what it does and what it can offer customers”(p.5). Simply Scrumptious Smoothies will focus on introducing the products via advertising through various channels including: radio, television, social media, online marketing and sampling of product. Marketing goal for promoting the healthy products offered by Simply Scrumptious Smoothies include sampling the product, offering coupons and discounts, and to have a health conscious local celebrity endorse and promote the product. Simply Scrumptious Smoothies will encourage feedback from the consumer on its products, pricing, and promotions to insure the success of its …show more content…
So, I challenge you to step into Simply Scrumptious Smoothies. Our mission would be to provide high quality healthy, refreshing and tasty fruit and vegetable smoothies to health conscious consumers looking for convenient fast-food alternative. After exploring Simply Scrumptious Smoothies marketing strategy, which was built on the 7 principles(7Ps) of marketing. We have learned that the art of marketing is the ongoing exchange communicating with consumers by educating, informing and building a relationship over time. In this paper explored Simply Scrumptious Smoothies marketing strategy using The Chartered Institute of Marketing summary of the 7Ps of marketing: product, price, place, promotion, people, process and physical evidence. I challenged you to take the healthy alternative and pass up those unhealthy fast-food choices and step into Simply Scrumptious Smoothies for the high quality healthy, refreshing, and tasty fruit and vegetable smoothies your health body

Related Documents