Essay on Marketing Retail Management Notes

1972 Words Mar 26th, 2008 8 Pages
MKT 307 Wednesday, January 16, 2008

Retail can occur in more than just a store… (i.e., Doctor's Office, Hair Salon, etc.) As long as there is a monetary transaction; can be tangible or IN-tangible

What is RETAILING?
RETAILING is a set of business activities that adds value to the products and services sold to consumers for their personal or family use.

A RETAILER is a business that sells products and/or services to consumers por personal or family use.

THE CHANNEL OF DISTRIBUTION
Manufacturing  Wholesaler  Retailer  Consumer
*In some cases, steps can be eliminated to save money & increase profit

Manufacturing, Wholesaling, and Retailing

Vertical Integration- firm performs more than one
…show more content…
Examples:

Differences among the channels
1. Information provided to customers. (Store, Catalog, & Internet)
2. Availability: (Store: hours, catalog: placing orders, Internet 24/7)
3. Cost: (Store, Catalog, Internet: expenses)

What Merchandise will be sold successfully through electronic channel?
• "Look and See" attributes vs. "Touch and Feel" attributes
• Degree to which information can be used to predict satisfaction prior to purchases o Gifts
Services
Might not need to "Touch and Feel" o "touch and feel" not useful- gifts o Superior presentation of "Tpich and Feel" o Branding

When the electronic channel provides superior Benefits… GIFTS Saves Time Saves effort in packing Saves effort and Delivery Services No shipping problems Examples Travel websites
Banking
Newspapers

1.

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