The Misbourne Marketing Research
Primary market research is research done by the company itself. Brand new research that has not been seen by anyone else or handled by anyone else other than the company that conducted it. When the company using the data, collect it themselves the research could be bias. Some ways of conducting primary research is by using questionnaires, surveys, focus groups and experiments. Primary market research that The Misbourne School conducts is student questionnaires about courses that there students take so that they can improve their education, use SWOT (Successes, Weaknesses, Opportunities and Threats) for the educational courses that the school provide to improve them, get external companies who have stalls at …show more content…
Which could lead to them doing better than their competitor schools. An example of this could be a member of staff going to the Amersham School and using one of their educational tools in their lessons. This can help develop The Misbourne School’s marketing plan by providing information which can go into the competitor analysis.
Develop The Misbourne School’s and their teachers understanding of their target market/consumers:
When The Misbourne School understands their consumers/students better they can give them what they really need education wise. An example of this could be the staff of The Misbourne School doing a questionnaire to find out what subject options they should offer at GCSE and A-Level. This can help develop The Misbourne Schools marketing plan by identifying data about the schools consumers which can be put into many different sections of the marketing plan e.g. SWOT and/or PESTEL.
Identifies changing and allows forecasting of …show more content…
Market research that tends to be unreliable and/or bias is research done by the company that is going to be using it itself. Bad market research can make a company look very good or very bad. Bias research tends to make the company look better than what is really. This could affect the development of The Misbourne School’s marketing plan as it could lead to the SWOT and PESTEL being wrong and then the actions taken due to the marketing plan could have the opposite effect they were desired to have on the
Primary market research is research done by the company itself. Brand new research that has not been seen by anyone else or handled by anyone else other than the company that conducted it. When the company using the data, collect it themselves the research could be bias. Some ways of conducting primary research is by using questionnaires, surveys, focus groups and experiments. Primary market research that The Misbourne School conducts is student questionnaires about courses that there students take so that they can improve their education, use SWOT (Successes, Weaknesses, Opportunities and Threats) for the educational courses that the school provide to improve them, get external companies who have stalls at …show more content…
Which could lead to them doing better than their competitor schools. An example of this could be a member of staff going to the Amersham School and using one of their educational tools in their lessons. This can help develop The Misbourne School’s marketing plan by providing information which can go into the competitor analysis.
Develop The Misbourne School’s and their teachers understanding of their target market/consumers:
When The Misbourne School understands their consumers/students better they can give them what they really need education wise. An example of this could be the staff of The Misbourne School doing a questionnaire to find out what subject options they should offer at GCSE and A-Level. This can help develop The Misbourne Schools marketing plan by identifying data about the schools consumers which can be put into many different sections of the marketing plan e.g. SWOT and/or PESTEL.
Identifies changing and allows forecasting of …show more content…
Market research that tends to be unreliable and/or bias is research done by the company that is going to be using it itself. Bad market research can make a company look very good or very bad. Bias research tends to make the company look better than what is really. This could affect the development of The Misbourne School’s marketing plan as it could lead to the SWOT and PESTEL being wrong and then the actions taken due to the marketing plan could have the opposite effect they were desired to have on the