Marketing Research: SWOT Analysis Of The Misbourne Schools

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The Misbourne Marketing Research
Primary market research is research done by the company itself. Brand new research that has not been seen by anyone else or handled by anyone else other than the company that conducted it. When the company using the data, collect it themselves the research could be bias. Some ways of conducting primary research is by using questionnaires, surveys, focus groups and experiments. Primary market research that The Misbourne School conducts is student questionnaires about courses that there students take so that they can improve their education, use SWOT (Successes, Weaknesses, Opportunities and Threats) for the educational courses that the school provide to improve them, get external companies who have stalls at
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An example of this could be that they use an educational tool which other school do not use which has increased the student’s ability to reach higher grades in their work. The Misbourne School’s competitor advantage can be found by matching the Success and Opportunities from the SWOT analysis, this can help develop the school’s marketing plan.
The Misbourne School measures the progress they make by using the marketing plan by using SMART targets (Specific, Measureable, Achievable, Realistic and Timeable or Time-related). These targets enable the school to easily assess whether their marketing plan is working. An example of this could be that by the end of the educational year 80% of the current Year 11’s will have achieved 5 A* to C grade GCSE’s including Maths, Science and English.
The cost of The Misbourne School’s market research is minimal as they do most of it themselves and if they do not it more than likely comes from free sources e.g. TES (Teachers Educational Supplement). Because most of their market research they collect is gathered by themselves it is primary research is also more reliable but could be bias. The money that is saved on researching the school’s market can be spent on more educational resources and equipment, which could result in better grades for the

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