Marketing Project Essay

3251 Words Feb 16th, 2015 14 Pages
North Carolina State University

College Basketball

Date Submitted
April 12 2014

Prepared By

Logan Blankenship

BUS 360 SECTION 001

Table of Contents

Company Offering Product/Service ..3
Company Description 3
Company Location(s) 3
Other Products/Services Offered 3
Market Areas Sells To 4
PRODUCT/SERVICE BEING MARKETED......................................................................5
Description of Product/service 5
Features and Capabilities 5
Product/Service Life Cycle 5
MARKET OF PRODUCT/SERVICE….………………………………………………….6
Customers for Product/Service 5
Why Product/Service Needed 5
How Product/Service Used 6
When Product/Service Bought 6
PRODUCT/SERVICE POSITION…………………………………………………………9
Competitors Offering
…show more content…
Other promotions for individual tickets, such as special “Black Friday” offers, vary each season.

Product/Service Life Cycle
The life cycle is roughly 5-6 months per year.
The regular season lasts from November-March and the conference and postseason tournaments such as the NCAA Tournament and National Invitation Tournament (NIT) can extend into late March-early April.
Market of Product/Service

Customers for Product/Service
The primary customers are the fans:
Dedicated basketball fans who follow the team game to game and frequently attend games.
Interested fans who follow the team during the course of the season and often attend games.
Fans who are aware of the team and will occasionally attend games.
Fans who follow the team, but only watch the television broadcasts of the games and rarely attend games.
Fans who are aware of the team and are interested in attending games.
People who are not familiar with basketball but are aware of the NC State basketball team.
For marketing tickets, the team first focuses on season ticket packages, which are marketed to:
Families
Individuals
For individual games, the organization segments the market into:
Small businesses
Families
College students
Young adults

Why Product/Service Needed
The NC State basketball team is a member of the famous “Tobacco

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