Chapter 3: What are marketing principles used in the creation of dairy packaging in NZ?
In the previous chapter, the researcher has discussed the characteristics of “green” consumers in NZ and the main factors that affect their purchasing decision towards “green” products. Hence, in this chapter, the in-depth analysis in the packaging approaches of popular NZ dairy brands will be given in order to analyse the “green” features such as packaging materials, “green” symbols and notes that can influence the consumers’ buying decisions. Before going to the analysis, the researcher will give an introduction to types of recyclable materials and eco-labels to provide better understanding of what are being used in the packaging industry in the “going-green” …show more content…
Understanding recyclable materials and eco-labels in packaging process
3.1.1. What packaging materials can be recycled?
In general, most of packaging materials such as glass, metal, thermoplastic, paper and cardboards are suitable for recycling, but in many cases, not all of the materials can be recycled (Marsh & Bugusu, 2007, n.p.g.). For example, some materials, especially plastic food containers, are contaminated with oil and grease, which make them unsuitable or hard for recycling (“Identify recyclables”, n.d., n.p.g.). To give a better view about recyclables, the materials’ statuses for recycling are outlined as follows.
• Papers & paperboards
Sometimes, it is difficult to identify the recycling status of papers in the food and beverage packaging industry because of their different uses. On one hand, paper coffee cups, for instance, are usually assumed by consumers as being recyclable (“Viewpoint: The waste … cups”, 2016, n.p.g.). In fact, they are coated with Polyethylene (PE) to prevent leakage that makes them unrecyclable and when they are disposed of, they end up building up thousands tons of waste in landfills (“Identify recyclables”, n.d., n.p.g.; “Viewpoint: The waste … cups”, 2016, n.p.g.). However, not all of paper packages are harmful for the environment. Compostable paper cups, on the other hand, are considered to be safe for the environment, but they are likely to be sent to landfills to break down themselves and are not suitable for recycling (“Things …show more content…
An eco-label is considered as an essential tool for “green” consumers as it provides information of environmental attributes including production standards and life cycle impacts (Smith & Stancu, n.d., p.1). Currently, applying eco-labels is considered voluntary in most cases except for some mandatory labels such as energy and water proficiency (Smith & Stancu, n.d., p.1). Also, due to the global distribution of products and the intense market competition, eco-labels are obligatory as the requirements of the management and the importers, respectively (Smith & Stancu, n.d.,
In the previous chapter, the researcher has discussed the characteristics of “green” consumers in NZ and the main factors that affect their purchasing decision towards “green” products. Hence, in this chapter, the in-depth analysis in the packaging approaches of popular NZ dairy brands will be given in order to analyse the “green” features such as packaging materials, “green” symbols and notes that can influence the consumers’ buying decisions. Before going to the analysis, the researcher will give an introduction to types of recyclable materials and eco-labels to provide better understanding of what are being used in the packaging industry in the “going-green” …show more content…
Understanding recyclable materials and eco-labels in packaging process
3.1.1. What packaging materials can be recycled?
In general, most of packaging materials such as glass, metal, thermoplastic, paper and cardboards are suitable for recycling, but in many cases, not all of the materials can be recycled (Marsh & Bugusu, 2007, n.p.g.). For example, some materials, especially plastic food containers, are contaminated with oil and grease, which make them unsuitable or hard for recycling (“Identify recyclables”, n.d., n.p.g.). To give a better view about recyclables, the materials’ statuses for recycling are outlined as follows.
• Papers & paperboards
Sometimes, it is difficult to identify the recycling status of papers in the food and beverage packaging industry because of their different uses. On one hand, paper coffee cups, for instance, are usually assumed by consumers as being recyclable (“Viewpoint: The waste … cups”, 2016, n.p.g.). In fact, they are coated with Polyethylene (PE) to prevent leakage that makes them unrecyclable and when they are disposed of, they end up building up thousands tons of waste in landfills (“Identify recyclables”, n.d., n.p.g.; “Viewpoint: The waste … cups”, 2016, n.p.g.). However, not all of paper packages are harmful for the environment. Compostable paper cups, on the other hand, are considered to be safe for the environment, but they are likely to be sent to landfills to break down themselves and are not suitable for recycling (“Things …show more content…
An eco-label is considered as an essential tool for “green” consumers as it provides information of environmental attributes including production standards and life cycle impacts (Smith & Stancu, n.d., p.1). Currently, applying eco-labels is considered voluntary in most cases except for some mandatory labels such as energy and water proficiency (Smith & Stancu, n.d., p.1). Also, due to the global distribution of products and the intense market competition, eco-labels are obligatory as the requirements of the management and the importers, respectively (Smith & Stancu, n.d.,