Marketing Plan Essay

2280 Words May 20th, 2014 10 Pages
Week 8 Assignment
Your Company Name: Marketing Plan
Your Name
Date
Your Degree Program
Partial Fulfillment in the Requirements for MKT 500
Strayer University
Your Company Name: Marketing Plan
Executive Summary (Thoroughly revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information. Company Introduction and Mission Statement (Thoroughly develop your company’s mission statement and company introduction) Simply highlight and retype over this information. Branding, Pricing, and Distribution Plans (Discuss why the
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Simply highlight and retype over this information Industry Leader or Follower (Thoroughly explain weather the company's intention will be to be a leader or follower within the industry. For example: Apple is the industry leader with technology advancement in phones, while the other phone manufacturers have followed their lead.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information. Macro-Environmental Analysis (Thoroughly assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information. Legal As far as the legal laws that Perfect Parties has to be aware of there are a very small amount. Because I plan to have employees working for me, I need to understand that under the laws enforced by EEOC, it is illegal to discriminate against someone (applicant or employee) because of that person's race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability or genetic information. It is also illegal to retaliate against a person because he or she complained about

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