Bodybuilding Marketing Plan

Decent Essays
Personal Marketing Plan
Unique product benefit:
Introduce:
I am Rucao Wang, come from China. I study in America now and I can speak Chinese and English. I love sports and building, especially bodybuilding. I have been taken bodybuilding about 3 years. I want to be a personal trainer and I have the personal trainer certification. My major is marketing and I am good at communicating with customers. Last year, I taught five friends how to taking bodybuilding and how to keep fit. They considered I am a good personal trainer. My strength is positivity, maximize, arranger, strategic and communication according to the Gall Up questionnaire.
Benefit:
I will be a good personal trainer in your gym. My major is marketing, and I master the skill how to
…show more content…
In geographic segmentation, I will divide the market according to their countries or cities: people come from China and not; or people live in Lincoln, Nebraska or not. I use the other way to divide the market, psychographic segmentation. I will divide the market according to their experience and interest in bodybuilding.
• Target:
I am a personal trainer to teach people about bodybuilding. I will teach them how to take bodybuilding and how to maintain their fit. My customers are students, who come from China, and they are interested in bodybuilding. I seek my employer is the university’s recreation center in Lincoln.
My SWOT Analysis:
• My strengths:
I can speak Chinese and most of personal trainers in Lincoln cannot speak Chinese. Chinese students want to have a native speaker to teach them. It is convenient for them to ask some questions because they will meet unfamiliar words.
I am a current student and it means I can be easily to communicate with my student
…show more content…
Compared with them, I can speak Chinese.
• My threats:
I am a foreigner and I do not have the Green Card. If in the future, the US immigration policy changes and makes it harder for foreign nationals to be employed.
My marketing mix:
• Product: Many Chinese students need a personal trainer that can speak Chinese, and I can satisfy their needs.
• Price: I consider about $40 an hour because the average hourly rate for a personal trainer is $60-$70 per session. I do not have enough experience, so I think this price is available (http://fitness.costhelper.com).
• Place: I will focus on the university’s recreation center. I am a current university student, so my first choice is want to work in my university. I will get the application form and apply to the personal trainer job.
• Promotion:
First, I will show my certificated credential to my employers; then I give my comments that my students wrote to my employers. It can let employers convince I could attract the customers and satisfy their needs.
Future

Related Documents

  • Decent Essays

    Southern New Hampshire University Module 3 Home Work Activity Navaneeth reddy 10/18/2015 INTRODUCTION: Numerous urban areas have a settled wellness focus known as fitness coach Inc. They have a decent business they are in an arrangement to grow their business internationally. So they employed Susan Park for the reason to satisfy the prerequisites of agenda. PERFORMANCE:…

    • 358 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    I am Daniel Cruze, a professional male escort based in Perth and available Australia wide. An Italian renaissance man — the epitome of a sophisticated, intellectual, highly sexual modern day Adonis. This is my life filled with lust, pleasure, fantasy and romance. I invite you to join me on my intimate liaisons. Private, personal and discrete.…

    • 288 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    As I walk into the gym my senses go wild. There’s many smells of sweat, weird smelling perfumes, and colognes. I finally spotted Coach Ed after scanning the whole gym for 2 minutes. He was standing by the bleachers at the far end, watching the kids like a 6’4 tall hawk. While I was walking towards him he began to laugh because I almost tripped over a cone while walking to him.…

    • 406 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    An unusually fragile underclassman: devoid of faith and fearful of a new environment brimming with the cold embrace of the unknown. “What do you like about yourself?” Sitting in the audience, listening to an assembly during my freshman orientation of high school, this existential question hit me like a tidal wave—initially destructive yet ultimately metamorphic. Those around me blessed with a wealth of confidence from a young age beamed with vanity: athletes, scholars, musicians and those exceptionally precocious few with the ability to thrive in multiple environments.…

    • 1133 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    The following conflict involves several parties; their names would not be disclosed to preserve their identity. The baseball player in this conflict would be referred as John. The problem John is a pitcher who is reluctant to follow the prescribed strength and conditioning (S&C) program during the baseball season.…

    • 640 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Athletic Training Traits

    • 425 Words
    • 2 Pages

    A great Athletic Training Student needs to be trustworthy, communicate and be able to listen and understand. You need to be able to empathize. People should feel comfortable and trusting of you. I want to Interested in pursuing a career in the Sports Medicine world, as an athlete trainer. I can contribute to all those needs.…

    • 425 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    What did I learn from our great athletic trainer from school? Well I’ll be discussing new concepts I learned, if it influences on my future career, any task that I could do, the answers to my questions, and any other information. The truth is I learned many necessary skills to be an athletic trainer in the future. I will be thinking of being an athletic trainer for college. I really know if I put my mind to anything I can succeed.…

    • 755 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Summary I interviewed John Cummings whom is the Associate Director of Washburn’s Student Recreation & Wellness Center. Cummings received his Undergrad in History at Northern Arizona University and his Master’s in Public Administration from Drake University. I purposely selected Washburn’s Recreation & Wellness Center because that is the gym I personally use and did not know much about the managerial details and the overall statistics about the people that exercise at the Rec. The Recreation center is unique because it provides a different social atmosphere to over 500 students daily all who have made the conscious decision to come to exercise. The rec is not for athletic team practices and physical education classes its open to all students…

    • 1007 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Youfit Job Application

    • 533 Words
    • 3 Pages

    After researching job openings in my hometown Tallahassee, Florida, I felt that the fitness trainer job at Youfit Health Club was the best job for me at this time. My experience matched the job requirements, for the most part, and I concluded that I would be a legitimate candidate. As I reviewed what Youfit was looking for in a fitness trainer, I quickly realized that my experience as a football college athlete directly correlated with the job. The first characteristic the job ad mentioned was a team oriented individual.…

    • 533 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Intro Athletic Trainers are healthcare professionals who work with athletes that are looking to have injury and illness prevention, first aid, healing skills, and nutritional help. Athletic training is often confused with personal training. There is a big difference in the education, job duties, and patients of an athletic trainer, and a personal trainer. Athletic trainers provide physical medicine, healing back to good life, and preventative help. Athletic trainers also treat a Large number of patients, like professional, college, secondary school and youth athletes.…

    • 816 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Sister Wives

    • 758 Words
    • 4 Pages

    There are a lot of rumors about Meri Brown and her leaving the family. Now the Sister Wives star is really heating up the rumors by not being out with the Brown family while they were celebrating Janelle Brown's new job. In Touch Weekly shared the details about what happened. The Brown family was out and about in Las Vegas on Feb. 25 to celebrate Janelle’s new business venture, Strive With Janelle. The thing is Meri Brown wasn't there at all.…

    • 758 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    I am writing this to express my interest for the anticipated Physical Education opening at the ROE Alternative Program. I learned of the opening through K12JobSpot, while researching potential job opportunities. I am confident that I am the best candidate for this position because of my passion for teaching, my education, and my experience working with a similar population of students that the ROE Alternative Program serves. I graduated from Northern Illinois University in December of 2012, where I earned my BSEd in Physical Education, and an endorsement in Health Education. NIU provided me with a solid foundation that is built off of my passion for teaching, professionalism, and the tools necessary to be successful in teaching.…

    • 284 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    I’m a Transformational Coach, but you also might call me a Mindset Mentor, Holistic Wellbeing Expert, Mind-Body-Spirit Mentor. I received my Master’s degree in Human Resource Management and had a successful career in demanding HR positions. Coaching and mentoring others has always been my strong passion, already in those days. I loved my job and wanted always to deliver the best. Being responsible and driven, I ended up giving too much for my job, I “worked in my head” even when I was out of work and work did not feel fun anymore.…

    • 530 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    WholeFit’s goal is to provide members and clients with the tools, services, and education needed to achieve their fitness goals and lifestyles. Jon Celestino, the owner of Wholefit, hopes to help others be comfortable in their own skin. "Don't ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive."…

    • 598 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Stereotypes from past experiences as well as the media have almost formed how most individuals view a physical education teacher. Most people have an idea of what a “good” phys-ed teacher and also what a “bad” phys-ed teacher should be like. Personally, a good physical education teacher should be athletic, a good leader or role model, a strong communicator, confident in their abilities, motivational, organized, creative, and enthusiastic. There are plenty other characteristics that a phys-ed teacher could possess that make them a great teacher, however only these will be touched on. On the other hand a few undesired characteristics that could make a phys-ed teacher seem bad are: mean, bad with people skills, condescending, temperamental,…

    • 1084 Words
    • 4 Pages
    Improved Essays

Related Topics