Marketing Plan Essay

6070 Words Aug 21st, 2014 25 Pages
Bobmarlay Brewing Company | MARKETING PLAN | | The rationale of BBC marketing plan is to serve as a quick blueprint towards, achieving our objectives. | | Presented by: A Group of Northern Caribbean University Students | 6/24/2013 | |

NORTHERN CARIBBEAN UNIVERSITY
College of Business & Hospitality Management Department of Professional & Continuing Education Salem Runaway Bay Campus
Presented in partial fulfillment of the course MKTG490: Strategic Marketing
Assignment
Facilitator
From:
Date June 24, 2013

Lot # 2
Main Street
Ocho Rios
St Ann
Tel. 1876
Website: www.bobmarlay.com
Email:
Sales@bobmarlay.com customerservice@bobmarlay.com TABLE OF
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12 Situation Analysis 12 Market Summary 13 Market Demographics 13 Market Needs 15 Market Trends 15 Market Growth 15 SWOT Analysis 16-17 Strengths 16 Weaknesses 16 Opportunities 16-17 Threats 16-17

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