Marketing Plan Essay

4777 Words May 2nd, 2012 20 Pages
Starbucks Marketing Plan

May10, 2010

Index
Executive Summary.................................................................................................................3
Market Summary.....................................................................................................................3 Target Markets.........................................................................................................................3 Market Demographics..............................................................................................................3
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Strengths.......................................................................................................................5 2. Clusters company units..................................................................................................5 3. Weaknesses...................................................................................................................6 4. Opportunities................................................................................................................7 5. Threats..........................................................................................................................8
Competition..............................................................................................................................8
Services (Company)..................................................................................................................9
Keys to Success (Company).......................................................................................................9 Critical Issues..........................................................................................................................10
Marketing Strategy.................................................................................................................11 1. Starbucks Mission Statement

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