Essay Marketing Plan

9208 Words May 5th, 2013 37 Pages
Topic:
MARKETING PLAN FOR
CREATIVE DESIGN & CULTURAL FASHION
IN NIGERIA

Project:
ESTABLISHMENT OF HIGH-END FASHION CENTRE FOR TRADITIONAL / CULTURAL ATTIRES FOR NIGERIAN PEOPLE
(MALE & FEMALE / OLD & YOUNG)

Prepared By
IKPIMA, MFON EYIBIO
Student ID: H00023735
MASTERS OF SCIENCE, INFORMATION SYSTEMS MANAGEMENT
UNIVERSITY OF LIVERPOOL

REVISION HISTORY | Revision | Description of Change | Author | Effective Date | Project 1 | Introduction & Table of Content | Mfon Ikpima | 22/03/2013 | Project 2 | Situation Analysis | Mfon Ikpima | 29/03/2013 | Project 3 | Strengths, Weaknesses, Opportunities, and Threat Analysis | Mfon Ikpima | 03/04/2013 | | Objectives & Issues | | | Project 4 |
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8 6. How To Reach Them ……………………………………………... 8 7. Price Sensitivity ……………………………………………… 8 iii. Segment 3: Psychographic ...……………………………………. 9 1. Description ………………………………………………………. 9 2. Expected % of Sales ……………………………………………… 9 3. What Consumers Want ……………………………………... 9 4. How Consumers Will Use The Product ………………………….. 9 - 10 5. Support Requirements ……………………………………… 10 6. How To Reach Them ……………………………………………… 10 7. Price Sensitivity ……………………………………………… 10
Miscellaneous ……………………………………………… 10 (b) Competitive Review ………………………………………………………. 11 (c) Distribution Review ………………………………………………………. 12 - 13 3.0 Strength, Weaknesses, Opportunities and Threat Analysis ……………………. 14 (a) Strengths ………………………………………………………………............... 15 (b) Weaknesses ……………………………………………………………….. 15 - 16 (c) Opportunities ……………………………………………………………….. 16 (d) Threats ………………………………………………………………………... 16 4.0 Objectives & Issues ……………………………………………………………….. 17 (a) First Year Objectives ………………………………………………............. 17 (b) Second Year Objectives ………………………………………………............. 17 (c) Issues ………………………………………………………………………... 17 5.0 Product Strategy ……………………………………………………………….. 18 (a) Positioning ……….………………………………………………............. 18 - 19 (b) Product Strategy ……….………………………………………………............. 19 - 20 (c) Pricing Strategy ……………………………………………………………….. 20 6.0 Marketing Strategy ……………………………………………………………….. 21 (a)

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