Essay about Marketing Plan of Lafarge

2307 Words Jan 15th, 2013 10 Pages
Table of contents
1.0 Company’s overview …………………………………………………………………….3
1.1 Product…………………………………………………………………………………....3
2.0 SWOT Analysis………………………………………………………………………...…3
2.1 Strengths……………………………………………………………………………….…3
2.2 Weaknesses…………………………………………………………………………….…4
2.3 Opportunities……………………………………………………………..………………4
2.4 Threats……………………………………………………………………………………4
3.0 PESTLE Analysis……………………………………………………..….………………5
3.1 Political…………………………………………………………………….…..…………5
3.2 Economic……………………………………………………………...…….……………5
3.3 Social………………………………………………………………………….….………6
3.4 Technological……………………………………………………………………..………6
3.5 Legal…………………………………………………………………….…….….………7
3.6 Ecological………………………………………………………………………..….……7
4.0 Current Marketing
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• Proposed Cement Manufacturing Training Institute by government will impact cement workers (Okwe 2012).
• Impact of corruption in Nigeria cannot be over emphasized (Ezeoha & Ogamba 2010; Agbiboa 2011; Otunsanya, Ajibolade & Omolehinwa 2012).
• Government’s consideration of a more durable concrete road construction due to wears and tears of asphalt roads and its implementation in some states like Rivers State (Okwe 2012).
• Government's massive spending on new and upgrading old infrastructures as well as housing towards plugging the housing deficit (Okwe 2012).
• Increased in petroleum products (due to petroleum subsidy removal) increases cost of production.
• National Task Force (NATFORCE) fights against importation, bagging and imitation of cement have been helpful in sealing up premises used for production of fake cement (Ogundele 2012).

3.2 Economic
• Unimproved Nigerian foreign economic relation resulted to pulling out from IMF Programme in 2002 accounted for floating currency exchange rate and high commercial bank prime lending rate of 16.02 % (CIA, 2012).
• As Nigerian capital market does not function as those in the developed world (Abdullahi, cited in Ogbechie, Koufopoulos & Argyropoulou 2009; Wallace, cited in Ogbechie, Koufopoulos & Argyropoulou 2009); banking system was mordernised as IMF advised to curb inflation (Ogbechie, Koufopoulos & Argyropoulou 2009) thereby increasing

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