Marketing Plan for Bosh Washing Machine Essay

5490 Words 22 Pages
Marketing Plan of Bosch Washing Mechine
Contents
1.0 Executive summary
2.0 The Company Background
3.0 Situation analysis
4.1 Industry analysis - Porters 5 forces
3.2 Macro environment analysis - PESTEL
3.3 S.W.O.T analysis
4.0 The marketing plan
4.1The company mission statement
4.2 The company Vision
4.3 Objectives
4.4 Strategies
4.5 Segmentation
4.6Target markets
4.7 Positioning strategy
5.0 Ansoff matrix
6.0 BCG matrix
7.0 Marketing mix
8.0 Implementation plan
9.0 Control mechanism
10.0Conclusion
1.0 Executive summary
Bosch Group is the leading global supplier of technology and services ,in the area of automotive and industrial technology ,consumer goods and building technology. It is
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Nine years later the Bosch Magneto Company Limited was founded with premises just off London’s Oxford Street. These beginnings have laid the foundations for a long-term business strategy in the UK, resulting in Bosch’s position as one of the UK’s largest European investors, in addition to being a significant manufacturer and exporter.
The UK headquarters is based in Denham, Buckinghamshire, and houses the majority of Bosch’s sales and distribution activities in the UK. Bosch in the UK employs around 5,000 people with other major facilities in St Neots (headquarters of Bosch Rexroth), Worcester (Worcester, Bosch Group), Stowmarket, Suffolk (Bosch Lawn and Garden Ltd) and Glenrothes in Scotland (Bosch Rexroth, manufacturing plant of hydraulics). Bosch and Siemens Home Appliances Ltd (BSH Ltd), a 50/50 joint venture between Bosch and Siemens, is based in Milton Keynes.
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of 38.2 billion Euros in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This

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