Essay on Marketing Plan: Qdoba

4749 Words Nov 5th, 2012 19 Pages
Qdoba Mexican Grill
Qdoba Mexican Grill
Final Paper/Portfolio

Final Paper/Portfolio

BAUD 3467
Group Members:
Halie Westphal
John/Mark Halstead
Jessica Ratke
Nate Sullivan
Amanda Bergstrom

BAUD 3467
Group Members:
Halie Westphal
John/Mark Halstead
Jessica Ratke
Nate Sullivan
Amanda Bergstrom

Executive Summary
“A place where we appreciate tradition, but are not bound by it. A place where creativity and experimentation thrive. A place where fresh ingredients are prepared and hand crafted into delicious meals right before your eyes. At Qdoba, we believe perfection is achieved through skilled cooks, an open grill, and a friendly atmosphere.”—Qdoba’s Mission Statement.

Qdoba is starting to expand
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If they really enjoy the quality of the food and service, they are more likely to keep coming back. Using social media sites such as Facebook also helps to attract customers and help them in making a decision to come to their restaurant. To alert younger generation customers of great deals and other offers, Qdoba uses Facebook to market the company. Deals include free drinks for students with every purchase and half-off priced meals Wednesdays; however, this second deal is only offered in Baltimore.
Promotional Objectives and Marketing Plan
Qdoba meets the rational appeal of the physiological need of appetite because the food they offer is practical and functional. It also meets the need of health because Qdoba’s main philosophy is their passion for fresh ingredients. One of Qdoba’s long term goals is for half of the Bemidji State University students to be familiar with the brand and to have been there at least once. Another long term goal for Qdoba is to offer delivery to the dorms so they can compete against other food delivery restaurants like Erbert and Gerbert’s Sandwich Shop. A short term goal is for Qdoba to do more promotion on campus during events, like move in weekend so they can advertise to the new freshmen; and homecoming when there is a large amount of students in one area at the same time. Another short term goal is for them to have longer hours on Fridays and Saturdays so people will come in after

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