Essay Marketing Plan in Spain of Black Light Discipline

5021 Words Apr 14th, 2012 21 Pages
SAVONIA UNIVERSITY OF APPLIED SCIENCES
Savonia Business

Marketing Plan in Spain of Black Light Discipline

Heikki Karvonen
Zhao Yunke
Gogunskaya Valeriiya
Xie Yuanyuan

International Business Administration

May 2011
CONTENTS

1 INTRODUCTION 5

2 TITLE 6

2.2 Subtitle 6 2.2.1 Subtitle 6

3 DISCUSSION 6

3.2 Subtitle 6 3.2.1 Subtitle 6

4 CONCLUSION 7

4.2 Subtitle 7 4.2.1 Subtitle 7

REFERENCES OR BIBLIOGRAPHY (examples) 8

5 APPENDIX 1 Title of Appendix 1 9

6 APPENDIX 2 Title of Appendix 2 10

INTRODUCTION

With the development of globalization, our company decides to expand our target market to Spain. To make sure
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MARKETING RESEARCH

1 Distribution

When analyzing Spain as a distribution area, the place where all the operations are going to take place, the first thing which comes on a mind is “culturally

extraordinary” market. What do we imply by this? Even being a European country, Spain has its own, very special and bright cultural characteristics, which can be traced through people’s behavior, working routine, time perception and music preferences. The latter ones will be the center of our attention due to or product. But to begin with, let us elaborate what distribution suggests as an essential part of marketing mix.

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the final customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include:

- market coverage
- channel member selection
- channel motivation
- locations
- logistics
-levels of service

Needless to say that before choosing, working out and implementing a distribution strategy there should be carried out a scrupulous analysis which will indicate the conditions of the environment of the targeted place. There are numerous factors that create

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