The Importance Of Marketing Development Of Frucor

Introduction
In modern competitive environments, most of businesses are looking to improve their marketing relationship. It can be easily to seen that the importance of marketing relationship is gaining more attention than the past. In order to maintain sustainable competitive advantage in this new market as Vietnam, Frucor needs to emphasis on the importance of relationship development which is the keys success in acquiring competitive advantage in Vietnam market, because of its implications for access to markets, generation of repeat purchase and the benefit for all parties.
As a global marketer of Frucor, I have been assigned to emphasis on the importance of the relationship development. This marketing plan has been designed to discuss Vietnamese …show more content…
The global competition has been increasing significantly and the energy drink market is saturated with many undifferentiated products being offered. As a new entrant in Vietnam market, it is difficult for Frucor to compete with existing competitors, there are many direct competitors of V energy drink such as Redbull, Lipovitan, Number one, Monster energy and indirect competitor could be local coffee shop, refreshment shop. Therefore, the development of customer relationship is one of the best ways for Frucor to standout from other competitors and build something unique which make the other competitors find it difficult to imitate. With customer relationship development, customers are considered to be partners that Frucor work with which can provide a fundamental base for Frucor to be successful and achieve long-term goals in Vietnam market included gaining market share and remain competitive in the market. The target customer group of Frucor is tertiary male students, sport enthusiasts, young adults and music lovers who are active and have higher energy …show more content…
Without the distributors, your products will not reach to the customers, without the customers you cannot sell any product and won’t make any profit. Without profit your business cannot survive. In this case, V energy drink is barely known in Vietnam market which is difficult for Frucor to target the customers. Therefore, a good relationship with distributors could help Frucor easily to spread the products over the market. As in Vietnam, supermarket and wholesalers is widely spread around the country such as Metro, BigC, Co.op Mart… By having good relationship with these supermarket chains, it could help Frucor to reach customer faster and create brand awareness at minimum cost. To build this kind of relationship, Frucor should treat all the distributors as their partners rather than vendors. Frucor must understand their businesses, know their requirements, and help them to reach their goals. It can be obviously seen that this type of relationship is beneficial to both parties. As their sale increases, so Frucor’s sale increases. It is true to say that the distributor is the face of our company, they will help Frucor to target customer, improve brand awareness. A good relationship can improve both organization’s sale and its