Essay about Marketing Plan For The Company
X Company Limited mission is to provide a place where high-quality packaged ice is made available to the consumers. We are in existence to attract and maintain customers.
• To develop and maintain brand awareness to our esteemed customers
• To establish and maintain an increased sale of packaged ice to the customers while reducing the expenses
Target customers X Company Limited target group can be divided into to consumers who use ice and those who are not aware of the product. The company, therefore, aims at ensuring that the two groups of the customers are encouraged to use the product.
Market penetration strategy Market penetration strategy helps a business to target the current customers of the products (Dhar, 2013). As a business that has been selling packaged ice as on the industrial users, the product is well known and the individuals can easily introduce…