Marketing Plan For Musk Company Essay

1314 Words Nov 6th, 2016 6 Pages
s, but dropped out shortly after to launch his first business, Zip2 Corporation which was founded in 1996. (3) Zip2 was a start up, online software company created by Elon and his brother Kimbal Musk to direct users to businesses and maps of media and e-commerce merchants (crunchbase.com). Zip2 was then acquired by leading computer and computer service merchant Compaq in 2002. Musk’s next business adventure began in 1988 when he became a lead investor in the online consumer payment solution Paypal. Paypal was later bought by eBay in 2002. In 1999 when Musk Co-founded X.com, he created an online financial service website that also allowed online payment solutions for other companies to use. Musk later went on to found his most popular business yet SpaceX in June 2002. SpaceX “ designs, manufactures, and launches advanced rockets and spacecrafts” (crunchbase.com). Musk’s is still the leading investor in his SpaceX company today which grosses over $1.15 billion in equity funding. It is safe to say that Musks’ had the proper experience in business, science, technology, and most of all leadership to take on his next biggest role in the corporation of Tesla Motors. (4) Tesla’s informational site about their Board of Directors states that Elon Musk is the Chairman, CEO, and Product Architect of Tesla Motors. Musk is the lead investor in Tesla’s company (Tesla, “ Board of Directors”). His roles in the company include overseeing product strategies of engineering advanced…

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