Marketing Plan For Meet Ee 's Marketing Goals And Objectives Essay example

2219 Words Nov 16th, 2016 9 Pages
B: Produce a marketing plan to meet EE’s marketing goals and objectives. The extended elements of the marketing mix should be addressed in your marketing plan. (P4,M4)
Executive summary
In this report, the marketing plan of EE limited has been discussed in depth. This report will give an overview of how EE limited is able to apply marketing tactics and strategies to achieve organisational goals and objectives of the company. In this section, the market issues and opportunities are analysed through different tools like swot analysis and internal and external affairs of the company in a better way. This section is divided into parts like Internal and external analysis, company overview, swot analysis, objectives, strategy, STP, Budget control, etc. All the above sub-sections are discussed in relation to EE limited.
Company overview
EE limited is a part of BT group, one of the largest and advanced digital telecommunication service providers in the UK. It was previously known as Everything Everywhere. The company was founded in the year 2010, and headquartered in Hatfield in United Kingdom. It delivers fixed and mobile communication services. The company has its product segment in voice, data and message services along with broadband and TV. It also provides services to business and retail customers under different brands. It operates as a subsidiary of BT group plc. It has other brands like Orange, T- mobile (Bloomberg, 2016). It is UK’s first fast 4G mobile…

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