Marketing Plan For Gosford All Blacks R Essay

4102 Words Dec 20th, 2014 17 Pages
U55040: Principles of Marketing Management

Marketing Plan For Gosford All Blacks RFC

Name: Long Wai
Student number: 13097771
Word count: 3016 words
Table of Contents
Executive Summary.......................................................................................................3
Organization Description...............................................................................................4
The Mission.....................................................................................................................4
The Goals........................................................................................................................5
Environmental
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The players and the organization will continue to showcase the purpose and the vision with continual promotion and sportsmanship of fair play. The purpose of the marketing plan is not only to provide their strategic marketing plan, but also present the opportunity for the rugby club to showcase their financial and expected operations over the next two years. The marketing plan will expound on the ways in which the organization will attempt to achieve the goals of the organization. Along with the marketing objectives and strategies provided, this marketing plan will include a comprehensive Strength, Weaknesses, Opportunities, and Threats (SWOT) analysis, and the identification of the methods, target markets, and attempts to maintain the competitive advantage of the organization. The success of the marketing plan will in turn mean that the organization. Gosford All Blacks RFC will be a profitable, reputable, and popular organization in the league.

Environmental Analysis
Being a part of the Rugby World Cup 2015 in England will provide Gosford All Blacks RFC the premier opportunity to raise the level of awareness for the involvement of rugby, for not only mean, but also women, and children of ages. Founded in May 15, 1956, the Gosford All Blacks was named after the touring New Zealand All Blacks. In the beginning, the team was a part of the Berks, Bucks & Oxon

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