Health Care Marketing Plan

1071 Words 4 Pages
Marketing Plan
Today’s health care market place presents many challenges. Therefore, having a marketing plan is an essential element in any businesses long-term success. The marketing plan helps to shape the needs and objectives of the company while establishing a brand. The marketing plan should be a well-written statement of goals and strategies that outline the organizations focus (Kash & Deshmukh, 2013). Despite the vast differences in demographics, values and generational needs, health care organizations must have a marketing plan in place that is accommodating to all consumers regardless of generational gaps.
Meeting the needs of various generations can be challenging even when it comes to office configuration and hours of operation.
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Although Complete Health Solutions originally opened more than 30 years ago, the practice has experienced greater-than-anticipated demand. Research has shown that the target market of baby boomers to N-Gen prefer having easy access to needed health care instead of driving into the city. Complete Health Solutions plans to add additional physicians, new service lines in addition to providing telephonic medicine support. Over the next five years, Complete Health Solutions can increase its access, offer new services and increase panel …show more content…
In 2010 when the Patient Protection and Affordable Care Act (ACA) was enacted many repercussions affected clinicians, health care systems, and pharmacies. These implications affect who can provide certain services, and the methods and levels of reimbursement for products and services. In addition to dealing with federal and state initiatives, many public and private insurers have been affected. The main legal policies that affect how health care is provided are health care reform, CMS regulatory initiatives, and deficit-reduction strategies. While legislation may be introduced to curb cost, primary care physicians are in high demand to offset the aging population.

Technological factors: A major emerging technological trend involves personal health information (PHI) sharing. As this trend continues, and regulatory requirements are put in place physicians will have to adopt this technology to stay competitive and to provide high quality. The sharing of PHI will improve communication and lower cost by decreasing duplicate services such as, laboratory tests and imaging

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