Sales Promotion
Our advertising campaign’s objective is to effectively reach our target market through media. These days, media can be used as a base in a variety of mediums including TV, Internet, and magazines. Considering the fact that the product we are promoting is Almond Milk, ads promoting it will easily comply with all restrictions and conditions that might be set by the respective mediums.
The objectives of our sales promotions will be to establish a mutually beneficial relationship between our company and the consumers whereby the consumers benefit from having access to a highly nutritious, healthy, and delicious alternative to dairy milk and we benefit from the sale of our product and the profitability resulting from it.
The number …show more content…
We shall start over by establishing deals with the grocery stores in Berlin first and then in other cities like Munich. We shall use retail sectors including hypermarkets, supermarkets, and convenience stores. These retail sectors establish bulk of the food distribution channel in the major cities of Germany. We shall encourage the utility stores to promote and sell our product by selling Almond Milk cartons in bulk to them at a discount. In the start, we shall supply these stores with our product at 70% of the rate we shall charge at other outlets. Gradually, as our product gains popularity, we can increase this rate.
This promotion plan reaches the target market through digital and print media as well as through word of mouth. These generally include the possible means of a company’s access to the target market. For a campaign or a new product’s launch to be successful, it is important that these sources are made best use of. The target market will be motivated to find the nutritional significance of the product. The target market will particularly find motivation in consuming Almond Milk when they will find it nutritious and healthy because it will motivate the audiences to adopt a healthy …show more content…
In addition to releasing our ads in the print and digital media, we shall also make a sales force including four people. These four salespeople will establish stalls in the supermarkets, parks, and recreational spots where people will be offered Almond Milk in small glasses free of cost for tasting. One will administer the milk, make sure it is piled up and packed well. Another will pour milk from the bottles into the cups whereas the other two will distribute the cups among the people and answer customer questions about the
Our advertising campaign’s objective is to effectively reach our target market through media. These days, media can be used as a base in a variety of mediums including TV, Internet, and magazines. Considering the fact that the product we are promoting is Almond Milk, ads promoting it will easily comply with all restrictions and conditions that might be set by the respective mediums.
The objectives of our sales promotions will be to establish a mutually beneficial relationship between our company and the consumers whereby the consumers benefit from having access to a highly nutritious, healthy, and delicious alternative to dairy milk and we benefit from the sale of our product and the profitability resulting from it.
The number …show more content…
We shall start over by establishing deals with the grocery stores in Berlin first and then in other cities like Munich. We shall use retail sectors including hypermarkets, supermarkets, and convenience stores. These retail sectors establish bulk of the food distribution channel in the major cities of Germany. We shall encourage the utility stores to promote and sell our product by selling Almond Milk cartons in bulk to them at a discount. In the start, we shall supply these stores with our product at 70% of the rate we shall charge at other outlets. Gradually, as our product gains popularity, we can increase this rate.
This promotion plan reaches the target market through digital and print media as well as through word of mouth. These generally include the possible means of a company’s access to the target market. For a campaign or a new product’s launch to be successful, it is important that these sources are made best use of. The target market will be motivated to find the nutritional significance of the product. The target market will particularly find motivation in consuming Almond Milk when they will find it nutritious and healthy because it will motivate the audiences to adopt a healthy …show more content…
In addition to releasing our ads in the print and digital media, we shall also make a sales force including four people. These four salespeople will establish stalls in the supermarkets, parks, and recreational spots where people will be offered Almond Milk in small glasses free of cost for tasting. One will administer the milk, make sure it is piled up and packed well. Another will pour milk from the bottles into the cups whereas the other two will distribute the cups among the people and answer customer questions about the