Marketing Plan For A Marketing Strategy Essay
Marketing is defined as the action, set of institutions, and methods for creating, delivering, conveying and exchanging offerings that have value for clients, customers, partners, and society at large. Defining objectives and engaging clients, prospects and rivals in ways that meet those objectives are together the key component of a successful marketing strategy. An effective marketing strategy, when well aligned with corporate strategy, serves as a foundation of a marketing plan (Patterson, 2004). In this paper, I will discuss my company’s branding, pricing and distribution strategy. I will classify the company’s major competitor; discuss its strengths and weaknesses and assess the impact of various macro-environmental issues. I will discuss the marketing research tools that my company uses in its marketing strategy. Further, I will discuss my company’s implementation strategy and develop a five-year expansion plan. Finally, I will assess the potential for my company’s overall performance and suggest the integrated marketing communications.
INFRA Trading’s Branding, Pricing and Distribution Strategy
The key to being successful in any business is to understand your target market, maintain a strong relationship with your customers, and advertise your business accordingly (Swinton, 2011). For INFRA Trading to be successful, we should keep focused on…