Marketing Plan For A Marketing Strategy Essay

2332 Words Jun 9th, 2016 10 Pages
The importance of marketing can be determined by having an insight on the businesses whether small or large, competing for the same market and consumers. If the customers of that target market are not coming to check the products, then the business definitely requires strong marketing efforts. It is mandatory to understand what is marketing and how it works from choosing a service or product to its distribution and how it invites success and retains the growth.
The marketing plan caters the entire process of exchange designed by organization or individuals grounded on basic principles and strategies of marketing in order to identify, anticipate and satisfy the needs of the consumers and other parties involved. Exchange is the central focus of marketing which requires transfer of product or service between parties to retrieve payment. The planning to set the target market, place of distribution, designing of product or service, selling plans, promotional activities and effective pricing, all comes under one umbrella named Marketing (Taylor, J. and Udell, J. 1973. P.120). United States serves as the largest platform for export goods and Coca-Cola is a well-known brand not just in US but in many Foreign Markets. It is a non-alcoholic soft drink brank which was developed in Columbus by John S. Pemberton in 1886. The profound taste of Coca-Cola is highly preferred around the world as a form of refreshment that is widely accepted.
With having deep knowledge of marketing and…

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