Yellowot Analysis Of Lemonade Stand

Great Essays
INTRODUCTION
The notion “it’s not summer until you see a lemonade stand” is like a tradition that never gets old. But YelloWave Lemonade Stand will give its customer the refreshing taste of summer in their taste buds. Apart from the beverage, YelloWave added a creative twist to each treats that every generation have enjoyed such as lemon bars, lemonheads, lemon meringue bites, and many more. The products are limited in order to preserve the idea of serving fresh. Moreover, the company is active in the community beyond the pursuit of making profits. YelloWave primarily supports events like Rehoboth Seashore Marathon and Glamping Cook-out Challenge during Firefly Music Festival. All the proceeds from this event goes to St. Jude Children’s Research
…show more content…
Driven by its mission, the marketing strategy were based on segments, target market, and the position (Bovee and Thill, 2013, p. 306). YelloWave values the innovation inspired by the passion and diversity of internal and external customers while contributing business opportunities to local farmers and benefits for communities. While it uses the penetration pricing, the other three elements of the marketing mix cannot be compromise in pursuit to be ahead of other competitors while delivering quality products in the local area. Keeping the target market in mind and its geographical location, the main operating stand is located in Rehoboth Beach, Delaware. The place attracts about 3.5M tourists which generates over $600M annual economic impact on Southern region. Fresh and creativity are the keywords in product mix. Besides the fresh beverages, the recipes and goodies are carefully handmade by a trained and certified chef using real and fresh ingredients. The channels may impose challenges but YelloWave’s distribution strategy are necessary and significant in its marketing and business decisions. The productions are maintained locally to keep the distribution organize. The idea of fresh products delivered and …show more content…
Christiana mall is located in the Northern part of Delaware, off the Interstate 95. The mall provides a tax-free shopping so the target markets derived from states of Maryland and Pennsylvania. Similarly, Dover mall has a high traffic not only for locals and college students but also for out-of-state visitors during NASCAR races which is held twice a year, Firefly concert and other Dover Downs Casino events and among others. As mentioned, distribution strategy may seem challenging as it is “the plan for moving products through intermediaries and on to final customers” (Bovee and Thill, 2013, p. 341). To achieve these expansions, YelloWave dedicate efficiency to ensure goods are available to the target market by working with marketing intermediaries like Produce Junction- a retail and wholesale of fresh produce, vegetables, and flowers in Philadelphia, New Jersey, and Delaware Valley. Through this, YelloWave has created working plan for physical distribution and logistics to meet each location’s requirement in acquiring the goods. Since suppliers are local farmers, YelloWave has its own vehicle to pick-up the produce to avoid having fees for delivery. Not to mention that the vehicle serves as a rolling

Related Documents

  • Improved Essays

    Bsbwoor502 Task 2

    • 1318 Words
    • 6 Pages

    Student: Vincenzo Colonna Assessment: BSBWOR 502 B Assessment Task 2 Part 2 a) Implementation and Review The project was developed to expand the market of the Ollie Olives Italian Restaurant to include the sale of small goods products across the 10 locations in the Western Suburbs and Geelong region. The project was developed in response to customer enquiries for access to quality Italian small goods. The project was to expand market share, increase knowledge of staff and to provide customers with produce that is of a high quality.…

    • 1318 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    People all around the world currently find themselves out of work with little to no options. Anthony Beauford was homeless, working difficult and dangerous jobs off the streets. He was looking for a more sustainable way to improve his living situation and he found the Central Detroit Christian (CDC). From there over three years he grew into a hardworking man with a paycheck. Beauford, along with one other man, founded Higher Ground Landscaping, one of CDC’s many funded groups that helps to improve the situations of people around Central Detroit and offer dependable jobs to people in need.…

    • 812 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Midas is one amongst the highest automotive service suppliers in North America. With a dominant share of the market in exhaust and brake product, franchise has distended its line of product and services to handle all upkeep desires. Franchise currently offers brake service, exhaust service, state emissions inspections, beginning and charging systems, tire sales, steering suspension service, heating and air-conditioning service, and preventive maintenance. If the franchise is a failure then, it would additionally create a falldown in the robust business client base by promoting Fleet Maintenance Services, which is another multi-billion greenback chance destroyed. The motor vehicle repair business is poised for growth as a result of additional…

    • 601 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Dillard's Case Analysis

    • 1524 Words
    • 7 Pages

    • Using a promotion strategy to advertise on social media. After analyzing these department stores positioning, and finding that both companies target from an differentiated marketing concept. Meaning these firms target several market segments and designs separate offers for each. Both store focus on clothes for the family and similar demographic groups another segmentation. The value proposition of what the brands must offer to their consumer.…

    • 1524 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    By calculating an ROI for the program, Kudler Fine Foods can determine further endeavors and investments and other marketing strategies that could potentially retain their customer base and growth of their company. Measuring success will need to include reports that will be generated and created with a defined database system that will track shopping frequency, customer activity and trends, and each time a customer takes a survey, or completes a transaction. If final reports indicate that customers are repeatedly purchasing a greater number and variety of products, Kudler Fine Foods can increase their marketing base and sell additional products to an extended customer base. Conclusion Kudler Fine Foods’ Frequent Shopper Program will create the potential to increase interest in the company’s products, services, and online web site, while subsequently building partnerships with other businesses in the local area and community. With the development of a detailed and legal membership agreement, privacy policy, and security statement, customers can feel secure and comfortable with purchasing items from Kudlers, which in return, will increase the frequency of shopping activity and create loyal long term…

    • 689 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    For Joe and Claire’s restaurant we have opted for an informal feeling in a city centre environment. The brand name ‘our restaurant’ we believe to be catchy and something that will create a hype and make the customers have a feel of possession of the business. The range of marketing opportunities are endless to promote and broaden the business potential market for and ethically run business. In order for the business to succeed we must ensure that the products offered are of a superior value to that of alternatives (Narver and Slater, 2003).…

    • 1799 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    The organization participates in fundraising, charity events to support its future expansion plans. Through…

    • 1471 Words
    • 6 Pages
    Improved Essays
  • Decent Essays

    Deerley Executive Summary

    • 263 Words
    • 2 Pages

    * We select our products based on products * Not based on a national sales plan, but on the needs of our customers. * We build our neighborhoods and support the flavor local businesses…

    • 263 Words
    • 2 Pages
    Decent Essays
  • Superior Essays

    Warrnambool Cheese Case

    • 1484 Words
    • 6 Pages

    Business and Strategic Analysis of Warrnambool Cheese & Butter Factory Holdings Limited 1.1 Company’s Activities Warrnambool Co. Limited is one of the leading producers of high-quality dairy products for the last 125 years. It is considered the oldest dairy producer and seller in the entire Australia Market. In addition, it longest existence in the marketing has led to its massive employment of the locals to work in its South-West Victoria site.…

    • 1484 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    Red Lobster Case

    • 1684 Words
    • 7 Pages

    SHIPRA CHADHA MARKETING MANANGEMENT RED LOBSTER CASE STUDY WRITE UP Introduction Red Lobster, a 40-year-old chain of sea-food restaurants, was founded in 1968 and gained a lot of popularity because at that point in time mainstream Americans did not eat much seafood, because it was hard to find, expensive and not easy to cook at home. Red Lobster made it available at lower prices and at convenience for everybody. Even with the quick success, Red Lobster, by 2004, was becoming outmoded with that day’s customer.…

    • 1684 Words
    • 7 Pages
    Great Essays
  • Brilliant Essays

    Taco Bell Essay

    • 2330 Words
    • 10 Pages

    Varma caught on that effective organization required persevering development to stay above water; He fussed over methodologies to maintain Taco Bell 's prosperity. (Case study – Taco Bell: A Mexican-inspired restaurant in India) 3. His prime centre was to guarantee that customers would join with and captivate with the brand over the long haul. (Case study – Taco Bell: A Mexican-inspired restaurant in India) 4. Taco Bell, having been secured in India for a year, had chosen to incorporate 60 for every penny limited and vegan offerings, a first for the Mexican chain anyplace on the planet.…

    • 2330 Words
    • 10 Pages
    Brilliant Essays
  • Improved Essays

    The production strategy in general will change with respect to geographic location. But the strategy by Juan Valdez Cafe focuses on production of the finest coffee beans in Columbia. Their key strategy is to create opportunities for coffee growers in Columbia and also produce the finest coffee beans which allows them to maintain their quality. Juan Valdez Cafe is a premium coffee brand in Colombia. The important aspect of Juan Valdez Cafe is holding together the cultural heritage of growing coffee plants in Colombia alive.…

    • 1126 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Executive Summary The company Cowgirl Chocolates was created in 1997 in Idaho by Marilyn Lysohir and her husband Ross Coates. They were looking for ways to continue funding their art magazine. Cowgirl Chocolates was one of many businesses they started. Marilyn’s brother helped her come up with the idea of adding spicy flavor to regular chocolate.…

    • 986 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    company Summary: The vanilla lounge is located in 17-21 Eaton Mall Oakleigh 3166. It was opened in August 2008. Vanilla is a medium size and standard business which is pride of cakes and greek foods as it is a greek lounge. By 2012 Vanilla was praised as the one of the top patisseries in The Age Cafe Guide 2012.…

    • 982 Words
    • 4 Pages
    Decent Essays
  • Great Essays

    • PRODUCT Pastillas are the key product of MI Dolce Truffletillas and the product quality is essential for the success of the business. In order to ensure product quality, the management will emphasize cleanliness and sanitation, use quality ingredients, and will always be sure all pastillas are properly prepared. Innovations are also an important factor in the growth and success of the company. Mi Dolce Truffletillas will start by offering a variety of options from simple flavors to more delightful ones as well as different kinds of numerous decorations styles for all types of occasions.…

    • 1346 Words
    • 6 Pages
    Great Essays