A new product development process is when a company “must carry out strong new product planning and set up a systematic, customer-driven new product development process for finding and growing new products” (Armstrong & Kotler, 2015, p. 239). Team-based product development processes are used in markets that change rapidly. With that being said, the company also uses a sequential process to bring new products to the market. Therefore, Lululemon is unique in that they use a combination of both processes to bring their products to
A new product development process is when a company “must carry out strong new product planning and set up a systematic, customer-driven new product development process for finding and growing new products” (Armstrong & Kotler, 2015, p. 239). Team-based product development processes are used in markets that change rapidly. With that being said, the company also uses a sequential process to bring new products to the market. Therefore, Lululemon is unique in that they use a combination of both processes to bring their products to