Essay on Marketing Of Marketing : Marketing

920 Words Aug 26th, 2016 4 Pages
Marketing involves getting the product from the producer to the consumer. It uses the 4 P 's: Product, Price, Place and Promotion. Market research is also conducted in this department.
Public Relations in the Film:
First impressions are very important, Andrea was very unorganised for her interview and was not appropriately dressed. For the business to be successful, it must maintain a Magazine professional image, especially since Andrea was applying for the position of Miranda 's assistant and thus would constantly be seen as 'the face of the business ' to clients walking in to Runway.
It is also very important that employees keep their personal and professional lives separate. We see in the film that Andrea becomes unable to do this, for example when she is unable to go to Nate 's birthday party because she is at an event with Miranda. This leads to Andrea having personal issues which could affect her productivity and therefore decrease the business productivity and profit.
Public Relations:
Public Relations involves the image of the business. All businesses want to have a good business image inside (internally) and outside (externally) the business, this is dealt with in the Public Relationship department.
A Tool Runway Magazine Could Use:
With so many competitors, it is vital that Runway Magazine stays efficient with analysing their market environment. A good tool they could use for this is Porters 5. This tool will help them keep track of every aspect of…

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