Marketing of Hul Essay

1881 Words Apr 15th, 2013 8 Pages
The real India lives in the village. Rural marketing is the new buzzword as the new marketing mantra for the survival and the growth of and the success forcing companies to go rural. These statements tell the importance of rural marketing for the survival and the growth of any marketers and is supported by the facts given below-

The total FMCG market is in excess of US$16.4 billion and is set to treble from US$11.6 billion in 2003 to US$33.4 billion in 2015. It is currently growing at 14%. With 12.2% of the world population living in the villages of India, the Indian rural FMCG market is something no one can overlook.

MarketingMix :
Marketing mix refers to the set of tools used by a company to promote and sell its brands or product
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HUL also considers these questions and try to formulate a policy that helps them in penetrating in the rural market.

Mix Building Blocks Policy Practicing Tools Objectives
Product Delivering the new/modified utility oriented products. developing the distinctive new products with proven consumer benefits want that people Covering all spheres of human life Acceptability
Price Pricing for inducement of more trial in low unit packaging with more customer value. Winning in the market place: By reinventing the marketing with affordable innovations. Lower price point with low units packaging. Affordability
Place Hitting the hinterland for business and social objectives. Winning with the people:
By reinventing the selling business partners Direct and indirect coverage. Project
• Project Shakti Availability
Promotion Promoting for education
/awareness in ruralised fashion with ruralised media vehicle. Winning in the market place: By reinventing the marketing with responsible communication. • Grameenon Ke Beech,
Lifebuoy Swasth
Chetna and Khushiyon
Ki Doli campaign.
Project Vani &I Shakti. Creating Awareness

2) Telecom
Two major factors responsible for the growth of telecommunications industry are use of modern technology and market competition. The growth of Indian telecommunication sector is highly driven by supportive

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