Marketing Mix Essay

6493 Words Mar 31st, 2012 26 Pages
TITLE: MARKETING MIX OF THE MANILA HOTEL

SUBMITTED BY: 施天仁 Zyril Christian Cruz

2008290005 饭馆082

THESIS SUPERVISOR: Gu Huimin

LOCATION OF RESEARCH: MANILA HOTEL

TABLE OF CONTENTS

CHAPTER

I. INTRODUCTION

BACKGROUND OF THE STUDY

CONCEPTUAL FRAMEWORK

THEORETICAL

II. REVIEW OF RELATED LITERATURE

RELATED LITERATURE

LOCAL/FOREIGN

RELATED STUDY

LOCAL/FOREIGN

III. PROBLEM AND ITS BACKGROUND

STATEMENT OF THE PROBLEM

ASSUMPTION OF THE STUDY

SIGNIFICANCE OF THE STUDY

SCOPE AND LIMITATION
…show more content…
Kennedy, The Beatles, actors Michael Jackson, Douglas Fairbanks, Jr., and John Wayne, publisher Henry Luce, entertainer Sammy Davis, Jr., Prime Minister Sir Anthony Eden, and many various world leaders.

HISTORY

When the United States took over the Philippine Island from the Spanish in 1898 after the Spanish-American War, President William McKinley began Americanizing the former Spanish colony. In 1900 he appointed Judge William Howard Taft to head the Philippine Commission to evaluate the needs of the new territory. Taft, who later became the Philippines’ first civilian Governor-General, decided that Manila, the capital, should be a planned town. He hired as his architect and city planner Daniel Hudson Burnham, who had built Union Station and post office in Washington. In Manila, Mr. Burnham had in mind a long wide, tree-lined boulevard along the bay, beginning at a park area dominated by magnificent hotel. To design the hotel Taft hired William E. Parsons, a New York architect, who envisioned an impressive, but comfortable hotel, along the lines of a California mission, but grander. The original design was an H-shaped plan that focused on well-ventilated rooms on two wings, providing grand vistas of the harbor, the Luneta, and Intramuros. The top floor was, in fact, a large viewing deck that was used for various functions, including watching the American navy

Related Documents