Essay on Marketing Mix for Sri Lankan Tea

4034 Words Aug 17th, 2010 17 Pages
Table of Contents

1. Introduction 02

2. Applying the Marketing Mix …….04 2.1 Product………..…………………………………………………………………...…………..05 2.2 Place ……….………………………………………………………………………………….06 2.3 Price …………………………………………………………………………………………..08 2.4 Promotion …………………………………………………………………………………….09

3. Conclusion 12
4. References ……………………………………………………………………….13

1. Introduction
Since the discovery of Tea in 2737 B.C in China, and after the Europeans learnt about tea in 1589, drinking tea has spread throughout the world and today it is a widely consumed beverage.
Tea production in Sri Lanka is of high importance to the Sri Lankan economy and the world market. Sri Lanka is the world's fourth largest producer of tea and the
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2.1 Product/Service
As mentioned in the introduction tea as a beverage has been in existence for centuries. Therefore identifying the need for tea is not what we need to do. The problem many consumers face is the time they need to set aside from their fast pace life to brew a cup of tea. Hence, the objective should be to make sure this need is satisfied. With the fast pace life and the trend of consumers looking more and more for convenience, it is very important that instant tea cater to this need.
Instant tea should be easy to prepare where the consumer spends less time in preparing a quality product faster so they have more time to enjoy it. Therefore, adding water (cold or hot) to powder to get the same effect and taste as a brewed a cup of tea should be a key feature of an instant tea. Further, this product should be able to prepare at anytime and at any given place when needed. This should also be nutritious by adding no artificial ingredients as the consumers of this product will buy this as they like consuming it rather than a drink or water or a cola. If the consumer is guaranteed of these features, they will go for this product.
In the US market, this product will mainly be consumed by the Asian population who has a liking for tea. Hence the product should appeal to the Asian

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